---
title: "Episode 2: Sidekick for Business"
description: "Episode 2: Sidekick for Business"
---

[HubShots | Aussie 'Unofficial' HubSpot Podcast ](https://www.hubshots.com/episodes)

# [Episode 2: Sidekick for Business](https://www.hubshots.com/episodes/episode-2)

 Written by [HubShots](https://www.hubshots.com/episodes/author/hubshots) | 14 October 2015

## Welcome to Episode 2 of HubShots!

Recorded: Wednesday 14 October 2015

The [episode 2 transcript is available here](https://hubshots.com/episode-2-transcript/).

In this episode we cover:

### Shot 1: Inbound thoughts of the week

- Seth Godin - take responsibility
- Dharmesh's Inbound 2015 Keynote presentation tips: [http://inbound.org/post/view/16-back-stage-presentation-tips-from-the-14-000-person-hubspot-inbound-keynote](http://inbound.org/post/view/16-back-stage-presentation-tips-from-the-14-000-person-hubspot-inbound-keynote) 
    - technical hitch as it started
    - see also the comments, Devendra leaves a comment, Dharmesh responds!

### Shot 2: HubSpot product discussion of the week

Sidekick for Business: [http://www.getsidekick.com/pricing](http://www.getsidekick.com/pricing)

- document tracking
- sequences
- templates

### Shot 3: HubSpot feature of the week

Email signatures

- new email signature personalisation token based on HubSpot owner: [http://knowledge.hubspot.com/articles/kcs_article/cos-general/which-are-the-different-personalization-token-categories-i-can-use-when-personalizing-my-content](http://knowledge.hubspot.com/articles/kcs_article/cos-general/which-are-the-different-personalization-token-categories-i-can-use-when-personalizing-my-content)
- requires connection to HubSpot CRM

### Shot 4: Opinion of the week

HubSpot connectors

- Zendesk: [https://www.zendesk.com/](https://www.zendesk.com/)
- Zopim (integrates with zendesk): [https://www.zopim.com/](https://www.zopim.com/)

### Shot 5: Challenge of the week

- convincing clients to consider Facebook advertising
- AdWords has mindshare, LinkedIn some (especially with B2B), but FB is often rejected

### Shot 6: Resource  of the week

State of Inbound Report: [http://www.stateofinbound.com/](https://www.stateofinbound.com/)  
 see also Craig's post: [http://xen.com.au/hubspot-state-of-inbound-2015-report/](https://xen.com.au/hubspot-state-of-inbound-2015-report/)

- p12 graph at bottom: increasing leads/conversions is highest priority, reducing cost of conversion is low priority
- proving ROI is a big ‘problem’ and is cited more the larger the company 
    - why so important? because proving ROI gets you more budget
    - that said it is getting less important each year (p19)

### Shot 7: Community recommendation of the week

inbound.org: [http://inbound.org/](http://inbound.org/)  
 eg Customer forum: [http://inbound.org/group/hubspot-customer-forum](http://inbound.org/group/hubspot-customer-forum)

[View full post](https://www.hubshots.com/episodes/episode-2)

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