---
title: "Episode 90: HubSpot Social Tools, Facebook Ad Hacks"
description: In this episode we take a look at the revamped HubSpot social tools, and start analysing some Facebook ad hacks.
---

[HubShots | Aussie 'Unofficial' HubSpot Podcast ](https://www.hubshots.com/episodes)

# [Episode 90: HubSpot Social Tools, Facebook Ad Hacks](https://www.hubshots.com/episodes/episode-90)

 Written by [HubShots](https://www.hubshots.com/episodes/author/hubshots) | 26 June 2017

## Welcome to Episode 90 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from [Search & Be Found](https://www.searchandbefound.com.au/) and Craig Bailey from [XEN Systems](https://xen.com.au/).

Listen to it here: [https://soundcloud.com/hubshots/090-hubspot-social-tools-facebook-ad-hacks](https://soundcloud.com/hubshots/090-hubspot-social-tools-facebook-ad-hacks)

Join our WhatsApp group here: [https://hubshots.com/whatsapp/](https://hubshots.com/whatsapp/)

Join the Facebook group here: [https://www.facebook.com/groups/1608138752821574/](https://www.facebook.com/groups/1608138752821574/)

**Recorded**: Thursday 08 June 2017 | **Published**: Monday 26 June 2017

## Shot 1: Inbound Thought of the Week

Google getting closer to understanding the complex paths (Google Attribution) people take on their purchasing journey

[https://adwords.googleblog.com/2017/05/powering-ads-and-analytics-innovations.html](https://adwords.googleblog.com/2017/05/powering-ads-and-analytics-innovations.html)

Store Visit Conversions (initially started back in 2014)

[https://support.google.com/adwords/answer/6100636](https://support.google.com/adwords/answer/6100636)

Now getting a lot smarter:

[https://adwords.googleblog.com/2017/03/new-measurement-innovations-unlock-more.html](https://adwords.googleblog.com/2017/03/new-measurement-innovations-unlock-more.html)

## Shot 2: HubSpot Marketing Feature of the Week

### New Social Media Tools

This looks like the first update in the line of many.  Overall I think it is an update that was long overdue and has certainly made it easier to do social publishing.  There are a few things like the calendar chooser that does not update pointing to items that are already scheduled.

[https://www.hubspot.com/product-updates/now-live-opt-in-the-new-social-media-tools](https://www.hubspot.com/product-updates/now-live-opt-in-the-new-social-media-tools)

## Shot 3: Marketing Tips of the Week

### 1. Blog post PDF downloads

Use HubSpot Lead Flows to offer a PDF of the blog post the visitor is on.

### 2. Language testing: Waste versus Save

Save on your electricity bill versus Don’t waste money on your electricity

## Shot 4: HubSpot Sales Feature of the Week

Creating a Contacts View to see all contacts that have had no activity on them since they have submitted a form.  We created a view where the Last Activity Date is unknown.

Why? So we can see make sure people are followed up and CRM is updated appropriately.

## Shot 5: Opinion of the Week

Is Marketing a part of the Sales Team?

If Sales understand inbound marketing, then yes, having marketing as a part of sales works well.

The litmus test is if sales understand the sales/marketing alignment approach, the value of SLAs and the are able to commit to closing the loop on marketing results via sales.

## Shot 6: Podcast of the Week

Evolving SEO

Excellent interview with Corey about the geekier parts of SEO

[http://www.evolvingseo.com/2017/05/30/070-corey-eulas/](http://www.evolvingseo.com/2017/05/30/070-corey-eulas/)

## Shot 7: Resource of the Week

Bookmark this one - Facebook ad hacks:

[https://copyhackers.com/2017/05/36-facebook-ad-hacks/](https://copyhackers.com/2017/05/36-facebook-ad-hacks/)

Here’s the first hack - to whet your appetite:

### **Facebook ad hack #1:**

### **Add your value prop to the image.**

By adding your [unique value proposition](https://copyhackers.com/2013/04/usp-value-proposition/) right in the ad image, it will get noticed the moment someone looks at your Facebook ad.

If you’re unsure where to start, read the guidelines by [ConversionXL](https://conversionxl.com/value-proposition-examples-how-to-create/). A good value proposition:

- Explains how your product solves your customers’ problems or improves their situation (relevancy)
- Delivers highly specific benefits (quantified value)
- Tells the ideal customer why they should buy from you and not from the competition (unique differentiation)

Make sure your UVP is customer-focused, not just showcasing your product’s features. A good USP is not easy to pull off.

## Shot 8: Quote of the Week

“Something happens when you feel ownership. You no longer act like a spectator or consumer, because you're an owner. Faith is at its best when it's that way too. It's best lived when it's owned.”

― Bob Goff

## Shot 9: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

[https://moz.com/blog/should-seos-care-about-internal-links-whiteboard-friday](https://moz.com/blog/should-seos-care-about-internal-links-whiteboard-friday)

[https://blog.hubspot.com/customers/get-started-with-lead-flows](https://blog.hubspot.com/customers/get-started-with-lead-flows)

[https://m.signalvnoise.com/if-youre-reading-this-you-probably-don-t-do-hard-work-41585c1c16a7](https://m.signalvnoise.com/if-youre-reading-this-you-probably-don-t-do-hard-work-41585c1c16a7)

[http://labs.openviewpartners.com/hubspot-saas-growth-strategy/?#.WTkNMBOGN45](http://labs.openviewpartners.com/hubspot-saas-growth-strategy/?#.WTkNMBOGN45)

Tool to investigate:

[https://thenextweb.com/google/2017/05/26/google-data-gif-maker/#.tnw_PwExtM5T](https://thenextweb.com/google/2017/05/26/google-data-gif-maker/#.tnw_PwExtM5T)

[https://datagifmaker.withgoogle.com/edit](https://datagifmaker.withgoogle.com/edit)

Some of Craig’s reading:

[https://getpocket.com/@craigbailey](https://getpocket.com/@craigbailey)

Please rate and leave us some feedback as this helps us.

[View full post](https://www.hubshots.com/episodes/episode-90)

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