---
title: "Episode 94: Active Listening, Contact Re-subscription, Having the Right Contact Properties plus Our Gmail Tip"
description: Active listening - it's actually pretty hard, but very important for good relationships. Plus we chat through the easy-to-miss HubSpot contact email re-subscription option, and also a cool GMail exten
---

[HubShots | Aussie 'Unofficial' HubSpot Podcast ](https://www.hubshots.com/episodes)

# [Episode 94: Active Listening, Contact Re-subscription, Having the Right Contact Properties plus Our Gmail Tip](https://www.hubshots.com/episodes/episode-94)

 Written by [HubShots](https://www.hubshots.com/episodes/author/hubshots) | 27 July 2017

HubShots Episode 94: Active Listening, Contact Re-subscription, Having the Right Contact Properties & Our Gmail Tip

## Welcome to Episode 94 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from [Search & Be Found](https://www.searchandbefound.com.au/) and Craig Bailey from [XEN Systems](https://xen.com.au/).

Listen to the show here:  
[https://soundcloud.com/hubshots/094-active-listening-contact-re-subscription](https://soundcloud.com/hubshots/094-active-listening-contact-re-subscription)

Join our WhatsApp group here: [https://hubshots.com/whatsapp/](https://hubshots.com/whatsapp/)

Join the Facebook group here: [https://www.facebook.com/groups/1608138752821574/](https://www.facebook.com/groups/1608138752821574/)

**Recorded**: Wednesday 05 July 2017 | **Published**: Thursday 27 July 2017

## Shot 1: Inbound Thought of the Week

The art of listening:

[https://www.farnamstreetblog.com/2017/07/active-listening/](https://www.farnamstreetblog.com/2017/07/active-listening/)

As Inbound marketers we need to actively listen to our customers, their needs, their wants and their concerns.

How often do we instead jump straight into talking (broadcast mode)?

## Shot 2: HubSpot Marketing Feature of the Week

A reminder to check your re-subscribe settings.

Allow previously unsubscribed contacts to re-subscribe:

[https://knowledge.hubspot.com/articles/KCS_Article/Email/How-do-I-enable-resubscription-emails-for-forms](https://knowledge.hubspot.com/articles/KCS_Article/Email/How-do-I-enable-resubscription-emails-for-forms)

Is turned off by default.

Available under Content > Content Settings > Email

Enable the setting, and then edit the email to ensure the sending name and address are set appropriately.

## Shot 3: Marketing Tip of the Week

Try answering the reception of helpdesk calls for a day - you’ll get a better idea of what problems peoples are having.

Here’s Brian Halligan on the phones:

[https://www.linkedin.com/feed/update/urn:li:activity:6286334099737186304/](https://www.linkedin.com/feed/update/urn:li:activity:6286334099737186304/)

## Shot 4: HubSpot Sales Feature of the Week

Setting default contact fields to show on contact records:

These are the fields I typically like to include:

BTW Companies are now available in Marketing as well - under the Contact menu.

## Shot 5: Opinion of the Week

The Winds of Change

“When the direction of the wind changes, some (people) build walls, some (people) make windmills”

(Chinese saying)

I still struggle with using my iPad to do anything more than just consumption of content, while others have embraced it as a work device. My point: changing behaviour and habits, even thinking, is hard.

As marketers we need to be understanding that the marketing winds change constantly - and thus we need to ensure our focus is on how we can best make use of the changes, and not resist.

What marketing change will you reconsider this week?

## Shot 6: Gmail Tip of the Week

Inbox When Ready

[https://inboxwhenready.org/](https://inboxwhenready.org/)

## Shot 7: Resource of the Week

Content marketing case studies:

[https://detailed.com/](https://detailed.com/)

YMMV

Google using click data to personalise results at an IP level:

[https://moz.com/rand/case-study-googles-use-visit-click-data/](https://moz.com/rand/case-study-googles-use-visit-click-data/)

## Shot 8: Quote of the Week

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”

― Steve Jobs

A big thank you to Chris for producing our podcast each week - his company Mottram Media - [http://www.mottrammediagroup.com/](http://www.mottrammediagroup.com/)

## Shot 9: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

[http://marketingland.com/generate-b2b-leads-sponsored-inmail-217625](http://marketingland.com/generate-b2b-leads-sponsored-inmail-217625)

[http://okdork.com/linkedin-publishing-success/](http://okdork.com/linkedin-publishing-success/)

[http://blog.anderspink.com/2017/06/linkedin-social-selling-and-engagement-insights-from-100000-posts/](http://blog.anderspink.com/2017/06/linkedin-social-selling-and-engagement-insights-from-100000-posts/)

[https://www.linkedin.com/pulse/linkedin-sales-navigator-advertisement-options-james-hope](https://www.linkedin.com/pulse/linkedin-sales-navigator-advertisement-options-james-hope)

[http://www.socialmediaexaminer.com/how-to-use-linkedin-sales-navigator-for-better-prospecting/](http://www.socialmediaexaminer.com/how-to-use-linkedin-sales-navigator-for-better-prospecting/)

[http://neilpatel.com/blog/bots-digital-marketing-strategy/](http://neilpatel.com/blog/bots-digital-marketing-strategy/)

Tool to investigate:

[https://twistapp.com](https://twistapp.com)

Some of Craig’s reading:

[https://getpocket.com/@craigbailey](https://getpocket.com/@craigbailey)

Please rate and leave us some feedback as this helps us.

[View full post](https://www.hubshots.com/episodes/episode-94)

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