---
title: "Episode 49: HubSpot Smart Stuff - Smart Lists, Smart CTAs"
description: "In this episode we look at HubSpot's Smart Lists and Smart CTAs. Plus: are hashtags a waste of time?"
---

[HubShots | Aussie 'Unofficial' HubSpot Podcast ](https://www.hubshots.com/episodes)

# [Episode 49: HubSpot Smart Stuff - Smart Lists, Smart CTAs](https://www.hubshots.com/episodes/episode-49)

 Written by [HubShots](https://www.hubshots.com/episodes/author/hubshots) | 10 September 2016

## Welcome to Episode 49 of HubShots!

**Recorded**: Monday 29 August 2016 | **Published**: Saturday 10 September 2016

Welcome to the Wolverine episode :-)

Thanks to George and Marcus for giving us a shoutout - like listening to Wolverine

## Shot 1: Inbound Thought of the Week

[Inboundcountdown.com](http://inboundcountdown.com) - 71 days left

New speaker announced

[https://www.inbound.com/speakers/ta-nehisi-coates](https://www.inbound.com/speakers/ta-nehisi-coates)

“Coates is one of the most elegant and sharp observers of race in America. He is an upholder of universal values, a brave and compassionate writer who challenges his readers to transcend narrow self-definitions and focus on shared humanity.”

## Shot 2: HubSpot Feature/Tip of the Week

Let’s say you wanted to build a smart list based on how contacts first came into contact with you, eg this detail at the start of their timeline:

What is their First Touch?

Original Source contact property is in the Web Analytics properties:

You can use it to build smart lists, and even direct workflows.

## Shot 3: Challenge of the Week

### Improving User Experience

[https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html](https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html) 

To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.

Reminder: The ‘morality’ of popups discussion:

[https://hubshots.com/episode-44/](https://hubshots.com/episode-44/)

## Shot 4: Opinion of the Week

[https://readthink.com/what-does-the-future-of-content-marketing-look-like-spoiler-far-less-content-812ac1512902#.c2y2qbkft](https://readthink.com/what-does-the-future-of-content-marketing-look-like-spoiler-far-less-content-812ac1512902#.c2y2qbkft)

Think of content creation as being like a Product Manager

[http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/12460560-workflow-building](http://ideas.hubspot.com/forums/76407-general-hubspot-ideas/suggestions/12460560-workflow-building)

Having a visual workflow builder would be a big improvement to the product

## Shot 5: Pro Tip of the Week

Creating a SMART CTA in HubSpot

Create a series of CTAs and then use Lists to drive people through a series of them eg create smart lists for contacts NOT in a conversion list.

Also use Smart CTAs to only show CTAs to people in a specific location eg Craig only shows offers to people in Australia

https://knowledge.hubspot.com/search?q=smart%20cta&filters=quickAnswers&products=marketing%20sales

## Shot 6: State of Inbound Item of the Week

### Blog Optimisation

SUGGESTED TIME TO COMPLETE: 2 HOURS

Completing the steps will allow you to:

- Increase the online traffic to your blog.
- Better target your buyer personas.
- Generate new qualified leads.

Step 1: Pick one blog post to optimise

PRO TIP: Pick the post that is generating the most traffic to your blog.

Step 2: Determine which buyer persona the post is targeting

PRO TIP: Tailor the language of your blog post to mirror the language of your persona.

Step 3: Identify one primary long-tail keyword

PRO TIP: If the keyword that you've selected is too difficult, try a variation of it. Use a free tool like [keywordtool.io](http://keywordtool.io/) to get suggestions of related keyword phrases.

Next week the remaining steps to optimise your blog!

Academy projects to see this all together and not in your portal  > [https://academy.hubspot.com/projects/customer-projects-blog-optimization](https://academy.hubspot.com/projects/customer-projects-blog-optimization) 

## Shot 7: Motivation of the Week

Marcus and George mentioned us on the HubCast:

[https://www.thesaleslion.com/hubcast-106-live-chat-inbound-growth-big-5-e-books/](https://www.thesaleslion.com/hubcast-106-live-chat-inbound-growth-big-5-e-books/) 

## Shot 8: Resource of the Week

Tl;dr: hashtags are getting abused, and basically becoming worthless unless specifically related to an event or popular meme:

[https://medium.com/the-mission/we-looked-at-167-943-tweets-found-out-hashtags-are-worthless-because-of-bots-37d5190d1569#.36g8ceqei](https://medium.com/the-mission/we-looked-at-167-943-tweets-found-out-hashtags-are-worthless-because-of-bots-37d5190d1569#.36g8ceqei)

Ie if you are a brand and trying to get traction for a hashtag, don’t bother

## Shot 9: Community Item of the Week

Useful to see how many different custom audiences and approaches he uses in order to drive signups for a webinar - he has 10,000 signed up for his next webinar:

[http://www.jonloomer.com/2016/08/26/promoting-webinar-series-facebook-ads/](http://www.jonloomer.com/2016/08/26/promoting-webinar-series-facebook-ads/)

## Shot 11: Podcast of the Week

The Hubcast

## Shot 12: App of the Week

### HubSpot Marketing App

[http://www.hubspot.com/products/mobile](https://www.hubspot.com/products/mobile) 

## Shot 13: Quote of the Week

### Marketing in four steps

“The last step is so often overlooked: The part where you show up, regularly, consistently and generously, for years and years, to organize and lead and build confidence in the change you seek to make.” - Seth Godin

[http://sethgodin.typepad.com/seths_blog/2016/08/marketing-in-four-steps.html](http://sethgodin.typepad.com/seths_blog/2016/08/marketing-in-four-steps.html)

[View full post](https://www.hubshots.com/episodes/episode-49)

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