---
title: "Episode 165: Drag and Drop email editor gotcha and workaround, plus Google Analytics Intelligence"
description: This episode we revisit the new drag and drop email editor and discover that it doesn’t support CTAs, but there is a workaround. Plus Google’s Analytics Intelligence. And a really simple way to qualif
---

[HubShots | Aussie 'Unofficial' HubSpot Podcast ](https://www.hubshots.com/episodes)

# [Episode 165: Drag and Drop email editor gotcha and workaround, plus Google Analytics Intelligence](https://www.hubshots.com/episodes/episode-165)

 Written by [HubShots](https://www.hubshots.com/episodes/author/hubshots) | 18 July 2019

## Welcome to Episode 165 of HubShots!

Welcome to HubShots - APAC's number 1 HubSpot focussed podcast - where we discuss HubSpot tips & tricks, new features, and strategies for growing your marketing results.

We hope you enjoy the podcast [as much as HubSpot's CEO, Brian Halligan does](https://www.hubshots.com/episodes/episode-100).

This episode we revisit the new drag and drop email editor and discover that it doesn’t support CTAs, but there is a workaround. Plus Google’s Analytics Intelligence. And a really simple way to qualify leads to determine if they are sales ready.

Listen to the episode here: [https://soundcloud.com/hubshots/165-drag-and-drop-email-editor-gotcha-and-workaround-plus-google-analytics-intelligence/](https://soundcloud.com/hubshots/165-drag-and-drop-email-editor-gotcha-and-workaround-plus-google-analytics-intelligence/)

HubShots, the podcast for marketing managers and sales professionals who use HubSpot, hosted by Ian Jacob from [Search & Be Found](https://www.searchandbefound.com.au/) and Craig Bailey from [XEN Systems](https://xen.com.au/).

Subscribe to our YouTube channel here: [https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ](https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ)

Subscribe to our Spotify channel here: [https://open.spotify.com/show/7oee8w41riN5aRNrLKT2ar](https://open.spotify.com/show/7oee8w41riN5aRNrLKT2ar)

Join the Facebook group here: [https://www.facebook.com/groups/hubshots/](https://www.facebook.com/groups/hubshots/)

Follow us on Twitter here: [https://twitter.com/hubshots](https://twitter.com/hubshots)

Follow us on Instagram here: [https://www.instagram.com/hubshotspodcast/](https://www.instagram.com/hubshotspodcast/)

Follow us on LinkedIn here: [https://www.linkedin.com/company/hubshots/](https://www.linkedin.com/company/hubshots/)

**Recorded**: Tuesday 09 July 2019 | **Published**: Friday 19 July 2019

## Shot 1: Inbound Thought of the Week

Always be helping.

#helpbetter

Here is something we encourage everyone to do > [Inbound Sales Training](https://academy.hubspot.com/courses/inbound-sales)

## Shot 2: HubSpot Marketing Feature of the Week

A bit more on the new HubSpot email drag and drop editor (following our initial thoughts back in [episode 161](https://www.hubshots.com/episodes/episode-161))

Some good things:

- Very simple to use and move sections around
- Simple styling
- Adding new sections is easy (much nicer than when using the traditional editor eg using repeaters)

Some puzzling things:

 Can’t natively add CTAs

- Can’t add any html scripts for that matter eg can’t add CTA embed code to try to get around the missing CTA functionality
- Can’t control some basic styling eg line height of paragraphs, better styling of links etc

Some solutions:

**UPDATE 24 July 2019**: This is no longer required – the CTA option is now available in the Button control – however, we’ve left it here as a quick overview of how to create custom modules:

- To get around the CTA issue, you can create a global email Custom module that will show a CTA (see the code below) and then drag that onto the email. Big thank you to Mun Shuen from Hubspot Support who got this working for me.
- Here’s the code to add:

Steps:

1. Create a local custom module that is used in emails:
2. Add a CTA field:
3. Add the code in the main module code window:
4. Drag the custom module into your email editor:
5. Select the CTA to use

Note: the CTA might not render properly in the email editor. However it should render fine when the email is read in the email client.

More updates from June:

[https://blog.hubspot.com/customers/the-complete-list-of-june-2019-product-updates](https://blog.hubspot.com/customers/the-complete-list-of-june-2019-product-updates)

## Shot 3: HubSpot Sales Feature of the Week

### Be Direct - don’t disguise your intentions

How to determine if leads are sales ready.

Ask on forms: Are you ready to speak to us?

Alternatives:

- Would you like us to call you?
- Would you like to speak to sales?

## Shot 4: Marketing Gotcha of the Week

See above: You can’t put CTA natively into emails using the drag and drop editor.

## Shot 5: Marketing Tip of the Week

### Google Analytics Intelligence

Insights in Google Analytics - just ask questions at the top of the page:

Use the Analytics Intelligence list on the right hand column to see other suggested insights:

## Shot 6: Insight of the Week

Marketing should do one thing: Build more trust.

That’s a paraphrase of Seth Godin’s approach to marketing.

Ask yourself: Does this ad, article, email, campaign, strategy help people and build more trust in us?

## Shot 7: Retirement of the Week

Some social reports are leaving us - two Twitter reports (Timelines and Sent Messages)

## Shot 8: Resource of the Week

Understanding all the different Google sections in the search results:

[https://weareroast.com/news/serp-features-2019/](https://weareroast.com/news/serp-features-2019/)

- Answer boxes
- How to boxes
- Knowledge boxes and panels
- People also ask (PAA)
- Refine by
- etc

## Shot 9: Quote of the Week

“If you deliberately plan on being less than you are capable of being, then I warn you that you’ll be unhappy the rest of your life.”

[Abraham Maslow](https://en.wikipedia.org/wiki/Abraham_Maslow)

## Shot 10: Bonus Links of the Week

Please leave us a simple star rating as this helps us improve and reach more marketers.

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