--- title: "Episode 29: Inbound Sales and Social" description: The Inbound Countdown, another prediction, new Productivity Beta, the HubSpot Lifecycle stages and the 1-10 Closing Technique. --- [HubShots | Aussie 'Unofficial' HubSpot Podcast ](https://www.hubshots.com/episodes) # [Episode 29: Inbound Sales and Social](https://www.hubshots.com/episodes/episode-29) Written by [HubShots](https://www.hubshots.com/episodes/author/hubshots) | 21 April 2016 ## Welcome to Episode 29 of HubShots! **Recorded**: Wednesday 13 April 2016 ### Welcome Breaking news versus valuable news ## Shot 1: Inbound Thought of the Week ### What is Inbound actually like? Thinking through some of the big benefits from attending Inbound: - the motivation that it creates, and momentum that follows - the quality relationships that are formed Craig's latest HubSpot prediction: HubSpot (CRM and Marketing) adds social chat feature to allow teams to chat with each other within the product (i.e. similar to Salesforce chatter) ## Shot 2: HubSpot Feature/Tip of the Week *Finally* Send workflow internal notifications to multiple recipients: [https://app.hubspot.com/notifications/1639603/Product/2722864](https://app.hubspot.com/notifications/1639603/Product/2722864) Watch out of where the Save button is!!! Has the Workflows layout changed? New Productivity Beta -> Confusingly named ‘Projects' ## Shot 3: Challenge of the Week Reminder to listen to Sam Shoolman's interview: [https://hubshots.com/episode-27/](https://hubshots.com/episode-27/) Customer trying to change the definitions of what a lead is to fit their rapidly growing business processes - much better to embrace a known and proven approach eg wanting to change the Lifecycle stages: [http://knowledge.hubspot.com/contacts-user-guide-v2/how-to-use-lifecycle-stages](http://knowledge.hubspot.com/contacts-user-guide-v2/how-to-use-lifecycle-stages) ## Shot 4: General Tip of the Week ### Inbound Sales Following on from last week’s episode about the inbound sales certification: Link to post by Mark Roberge > [http://blog.hubspot.com/sales/inbound-sales-transforming-the-way-you-sell](http://blog.hubspot.com/sales/inbound-sales-transforming-the-way-you-sell) Here’s an example of a hypothetical sales process, mapped to the buying journey: The 1-10 Closing Technique from the Inbound Sales Certification training: [http://academy.hubspot.com/isc16/intro-to-inbound-sales](https://academy.hubspot.com/isc16/intro-to-inbound-sales) Taking feedback from Sales and using it as an input in your content strategy. ## Shot 5: State of Inbound Item of the Week There's a shift in how buyers operate: [https://research.hubspot.com/charts/sales-sees-that-power-has-shifted-to-buyers](https://research.hubspot.com/charts/sales-sees-that-power-has-shifted-to-buyers) btw the latest survey seems to be down: [http://www.stateofinbound.com/](https://www.stateofinbound.com/) [https://soi2016.questionpro.com/](https://soi2016.questionpro.com/) ## Shot 6: Motivation of the Week Q: Should I guarantee results for a customer? A: Whatever you can control, you can guarantee example: if I can control content and channels I can guarantee 100 B2B leads per month ## Shot 7: Community Item of the Week Dharmesh responds to the Dan Lyons book [https://www.linkedin.com/pulse/undisrupted-hubspots-reflections-disrupted-dan-lyons-dharmesh-shah](https://www.linkedin.com/pulse/undisrupted-hubspots-reflections-disrupted-dan-lyons-dharmesh-shah) ## Shot 8: Opinion of the Week Picking 2 or 3 key channels and doing them well. Social has so many shiny objects... Is Pinterest something B2B companies should explore? [https://www.exacttarget.com/8-ways-to-make-pinterest-work-for-both-b2c-b2b-marketing](https://www.exacttarget.com/8-ways-to-make-pinterest-work-for-both-b2c-b2b-marketing) Take a look at how Salesforce are approaching it: but on 6.7K followers (is this indicative, or is it an opportunity): [https://au.pinterest.com/marketingcloud/](https://au.pinterest.com/marketingcloud/) Snapchat isn’t for everyone [https://medium.com/life-learning/snapchat-is-not-for-everyone-don-t-believe-the-hype-here-s-why-7d7b87a62417#.po4pwm9nz](https://medium.com/life-learning/snapchat-is-not-for-everyone-don-t-believe-the-hype-here-s-why-7d7b87a62417#.po4pwm9nz) Building a Twitter following [https://medium.com/@larrykim/why-buy-twitter-followers-10-things-you-need-to-know-about-followers-campaigns-on-twitter-d1ef6199e7e9#.rbkpjkh9g](https://medium.com/@larrykim/why-buy-twitter-followers-10-things-you-need-to-know-about-followers-campaigns-on-twitter-d1ef6199e7e9#.rbkpjkh9g) ## Don't miss the next episode of HubShots [one_third_first] [/one_third_first][one_third][/one_third][one_third_last][/one_third_last] [View full post](https://www.hubshots.com/episodes/episode-29) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "HubShots" }, "dateModified" : "2018-01-11T03:40:47.577Z", "datePublished" : "2016-04-21T01:28:49Z", "headline" : "Episode 29: Inbound Sales and Social", "image" : { "@type" : "ImageObject", "height" : 171, "url" : "https://cdn2.hubspot.net/hubfs/306227/Imported_Blog_Media/hubspot-producitivty.png", "width" : 735 }, "mainEntityOfPage" : "https://www.hubshots.com/episodes/episode-29", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png", "width" : 60 }, "name" : "HubShots" } } ```