Welcome to Episode 29 of HubShots!
Recorded: Wednesday 13 April 2016
Breaking news versus valuable news
Shot 1: Inbound Thought of the Week
What is Inbound actually like?
Thinking through some of the big benefits from attending Inbound:
- the motivation that it creates, and momentum that follows
- the quality relationships that are formed
Craig's latest HubSpot prediction: HubSpot (CRM and Marketing) adds social chat feature to allow teams to chat with each other within the product (i.e. similar to Salesforce chatter)
Shot 2: HubSpot Feature/Tip of the Week
*Finally* Send workflow internal notifications to multiple recipients: https://app.hubspot.com/notifications/1639603/Product/2722864
Watch out of where the Save button is!!!
Has the Workflows layout changed?
New Productivity Beta -> Confusingly named ‘Projects'
Shot 3: Challenge of the Week
Reminder to listen to Sam Shoolman's interview: https://hubshots.com/episode-27/
Customer trying to change the definitions of what a lead is to fit their rapidly growing business processes - much better to embrace a known and proven approach
eg wanting to change the Lifecycle stages: http://knowledge.hubspot.com/contacts-user-guide-v2/how-to-use-lifecycle-stages
Shot 4: General Tip of the Week
Following on from last week’s episode about the inbound sales certification:
Link to post by Mark Roberge > http://blog.hubspot.com/sales/inbound-sales-transforming-the-way-you-sell
The 1-10 Closing Technique from the Inbound Sales Certification training: http://academy.hubspot.com/isc16/intro-to-inbound-sales
Taking feedback from Sales and using it as an input in your content strategy.
Shot 5: State of Inbound Item of the Week
There's a shift in how buyers operate: https://research.hubspot.com/charts/sales-sees-that-power-has-shifted-to-buyers
btw the latest survey seems to be down:
Shot 6: Motivation of the Week
Q: Should I guarantee results for a customer?
A: Whatever you can control, you can guarantee
example: if I can control content and channels I can guarantee 100 B2B leads per month
Shot 7: Community Item of the Week
Dharmesh responds to the Dan Lyons book
Shot 8: Opinion of the Week
Picking 2 or 3 key channels and doing them well. Social has so many shiny objects...
Is Pinterest something B2B companies should explore?
Take a look at how Salesforce are approaching it: but on 6.7K followers (is this indicative, or is it an opportunity):
Don't miss the next episode of HubShots