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Welcome to Episode 29 of HubShots!

Recorded: Wednesday 13 April 2016

Welcome

Breaking news versus valuable news

Shot 1: Inbound Thought of the Week

What is Inbound actually like?

Thinking through some of the big benefits from attending Inbound:

  • the motivation that it creates, and momentum that follows
  • the quality relationships that are formed

Craig's latest HubSpot prediction: HubSpot (CRM and Marketing) adds social chat feature to allow teams to chat with each other within the product (i.e. similar to Salesforce chatter)

Shot 2: HubSpot Feature/Tip of the Week

*Finally* Send workflow internal notifications to multiple recipients: https://app.hubspot.com/notifications/1639603/Product/2722864
Watch out of where the Save button is!!!

Has the Workflows layout changed?

New Productivity Beta -> Confusingly named ‘Projects'

Projects in HubSpot Productivity

Shot 3: Challenge of the Week

Reminder to listen to Sam Shoolman's interview: https://hubshots.com/episode-27/

Customer trying to change the definitions of what a lead is to fit their rapidly growing business processes - much better to embrace a known and proven approach
eg wanting to change the Lifecycle stages: http://knowledge.hubspot.com/contacts-user-guide-v2/how-to-use-lifecycle-stages

Shot 4: General Tip of the Week

Inbound Sales

Following on from last week’s episode about the inbound sales certification:

Link to post by Mark Roberge > http://blog.hubspot.com/sales/inbound-sales-transforming-the-way-you-sell

Here’s an example of a hypothetical sales process, mapped to the buying journey:
Inbound Sales Buyer Seller Journey

The 1-10 Closing Technique from the Inbound Sales Certification training: http://academy.hubspot.com/isc16/intro-to-inbound-sales
Taking feedback from Sales and using it as an input in your content strategy.

Shot 5: State of Inbound Item of the Week

There's a shift in how buyers operate: https://research.hubspot.com/charts/sales-sees-that-power-has-shifted-to-buyers

HubShot Research

btw the latest survey seems to be down:
http://www.stateofinbound.com/

https://soi2016.questionpro.com/

Shot 6: Motivation of the Week

Q: Should I guarantee results for a customer?
A: Whatever you can control, you can guarantee

example: if I can control content and channels I can guarantee 100 B2B leads per month

Shot 7: Community Item of the Week

Dharmesh responds to the Dan Lyons book
https://www.linkedin.com/pulse/undisrupted-hubspots-reflections-disrupted-dan-lyons-dharmesh-shah

Shot 8: Opinion of the Week

Picking 2 or 3 key channels and doing them well. Social has so many shiny objects...

Is Pinterest something B2B companies should explore?
https://www.exacttarget.com/8-ways-to-make-pinterest-work-for-both-b2c-b2b-marketing
Take a look at how Salesforce are approaching it: but on 6.7K followers (is this indicative, or is it an opportunity):
https://au.pinterest.com/marketingcloud/

Snapchat isn’t for everyone
https://medium.com/life-learning/snapchat-is-not-for-everyone-don-t-believe-the-hype-here-s-why-7d7b87a62417#.po4pwm9nz

Building a Twitter following
https://medium.com/@larrykim/why-buy-twitter-followers-10-things-you-need-to-know-about-followers-campaigns-on-twitter-d1ef6199e7e9#.rbkpjkh9g

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HubShots Episode 29

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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