---
title: "Episode 3: Quality vs Quantity"
description: "Episode 3: Quality vs Quantity"
---

[HubShots | Aussie 'Unofficial' HubSpot Podcast ](https://www.hubshots.com/episodes)

# [Episode 3: Quality vs Quantity](https://www.hubshots.com/episodes/episode-3)

 Written by [HubShots](https://www.hubshots.com/episodes/author/hubshots) | 20 October 2015

## Welcome to Episode 3 of HubShots!

Recorded: Tuesday 20 October 2015

In this episode we cover:

### Shot 1: Inbound thought of the week

 Discussion: content quality versus quantity

 Further reading:

- aim > consistent quality: [http://contentmarketinginstitute.com/2015/10/content-marketing-trends-podcast/](http://contentmarketinginstitute.com/2015/10/content-marketing-trends-podcast/)
- Marcus: the goal is ‘to get better': [http://www.thesaleslion.com/quality-vs-quantity-for-content-marketing-success-the-frank-truth/](http://www.thesaleslion.com/quality-vs-quantity-for-content-marketing-success-the-frank-truth/)
- avoid content for the sake of content: [http://blog.hubspot.com/blog/tabid/6307/bid/34080/Why-Marketers-Need-to-Rise-Above-the-Deluge-of-Crappy-Content.aspx](http://blog.hubspot.com/blog/tabid/6307/bid/34080/Why-Marketers-Need-to-Rise-Above-the-Deluge-of-Crappy-Content.aspx)

 Remember:

- the right content to the right person in the right place at the right time

### Shot 2: Tip of the week

- Tracking utm parameters in HubSpot: [http://xen.com.au/tracking-utm-parameters-in-hubspot-forms/](https://xen.com.au/tracking-utm-parameters-in-hubspot-forms/)

### Shot 3: Tool of the week

- Canva: [https://www.canva.com/](https://www.canva.com/)

### Shot 4: Idea of the week

 Inbound.org

- Persona self-selection: [http://blog.inbound.org/persona-self-selection](http://blog.inbound.org/persona-self-selection)

### Shot 5: Opinion of the week

 WordPress versus HubSpot Website (previously HubSpot COS)

- [http://www.hubspot.com/products/website](https://www.hubspot.com/products/website)
- [https://wordpress.org/](https://wordpress.org/)
- personalisation benefits
- adding pages to campaigns

### Shot 6: State of Inbound thought of the week

 State of Inbound part 2 [http://www.stateofinbound.com/](https://www.stateofinbound.com/)

 Marketing:

- p30 marketers who check their metrics 3+X a week are 20% more likely to achieve positive ROI (lol)
- p38 sales alignment matters: SLAs between sales and marketing

  Sales:

- "Prospecting is the most difficult step of the sales process. This issue is compounded by the fact that salespeople lack vital information before they reach out to leads."
- p53 only 4% of ANZ sales people investing in a CRM!

### Shot 7: 'Interesting' tactic of the week

 Outreach Emails 'tactic':

- Including “sent from iPhone” in outreach emails has a much higher response rate, as it seems personal
- Why we don't like it

### Shot 8: Motivation of the week

- SSW embracing content marketing: [http://www.adamcogan.com/2015/10/14/the-vs-2015-ebook-behind-the-scenes/](http://www.adamcogan.com/2015/10/14/the-vs-2015-ebook-behind-the-scenes/)

### Shot 9: Resource of the week

 Workflows

- HubSpot blog post: [http://blog.hubspot.com/blog/tabid/6307/bid/33635/12-Automated-Email-Workflows-You-ll-Kick-Yourself-For-Not-Using.aspx](http://blog.hubspot.com/blog/tabid/6307/bid/33635/12-Automated-Email-Workflows-You-ll-Kick-Yourself-For-Not-Using.aspx)
- originally from 2012 (note the .aspx), but shows how best practice posts stand the test of time
- a reminder about using workflows - e.g. the inactive contact workflow
- Some of the comments are funny too...

[View full post](https://www.hubshots.com/episodes/episode-3)

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