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Episode 3: Quality vs Quantity

Welcome to Episode 3 of HubShots!

Recorded: Tuesday 20 October 2015

In this episode we cover:

Shot 1: Inbound thought of the week

Discussion: content quality versus quantity
Further reading:
Remember:
  • the right content to the right person in the right place at the right time

Shot 2: Tip of the week

Shot 3: Tool of the week

Shot 4: Idea of the week

Inbound.org

Shot 5: Opinion of the week

WordPress versus HubSpot Website (previously HubSpot COS)

Shot 6: State of Inbound thought of the week

State of Inbound part 2 http://www.stateofinbound.com/
Marketing:
  • p30 marketers who check their metrics 3+X a week are 20% more likely to achieve positive ROI (lol)
  • p38 sales alignment matters: SLAs between sales and marketing
 Sales:
  • "Prospecting is the most difficult step of the sales process. This issue is compounded by the fact that salespeople lack vital information before they reach out to leads."
  • p53 only 4% of ANZ sales people investing in a CRM!

Shot 7: 'Interesting' tactic of the week

Outreach Emails 'tactic':
  • Including “sent from iPhone” in outreach emails has a much higher response rate, as it seems personal
  • Why we don't like it

Shot 8: Motivation of the week

Shot 9: Resource of the week

Workflows
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