Welcome to Episode 3 of HubShots!
Recorded: Tuesday 20 October 2015
In this episode we cover:
Shot 1: Inbound thought of the week
Discussion: content quality versus quantity
Further reading:
- aim > consistent quality: http://contentmarketinginstitute.com/2015/10/content-marketing-trends-podcast/
- Marcus: the goal is ‘to get better': http://www.thesaleslion.com/quality-vs-quantity-for-content-marketing-success-the-frank-truth/
- avoid content for the sake of content: http://blog.hubspot.com/blog/tabid/6307/bid/34080/Why-Marketers-Need-to-Rise-Above-the-Deluge-of-Crappy-Content.aspx
Remember:
- the right content to the right person in the right place at the right time
Shot 2: Tip of the week
- Tracking utm parameters in HubSpot: http://xen.com.au/tracking-utm-parameters-in-hubspot-forms/
Shot 3: Tool of the week
- Canva: https://www.canva.com/
Shot 4: Idea of the week
Inbound.org
- Persona self-selection: http://blog.inbound.org/persona-self-selection
Shot 5: Opinion of the week
WordPress versus HubSpot Website (previously HubSpot COS)
- http://www.hubspot.com/products/website
- https://wordpress.org/
- personalisation benefits
- adding pages to campaigns
Shot 6: State of Inbound thought of the week
State of Inbound part 2
http://www.stateofinbound.com/
Marketing:
- p30 marketers who check their metrics 3+X a week are 20% more likely to achieve positive ROI (lol)
- p38 sales alignment matters: SLAs between sales and marketing
Sales:
- "Prospecting is the most difficult step of the sales process. This issue is compounded by the fact that salespeople lack vital information before they reach out to leads."
- p53 only 4% of ANZ sales people investing in a CRM!
Shot 7: 'Interesting' tactic of the week
Outreach Emails 'tactic':
- Including “sent from iPhone” in outreach emails has a much higher response rate, as it seems personal
- Why we don't like it
Shot 8: Motivation of the week
- SSW embracing content marketing: http://www.adamcogan.com/2015/10/14/the-vs-2015-ebook-behind-the-scenes/
Shot 9: Resource of the week
Workflows
- HubSpot blog post: http://blog.hubspot.com/blog/tabid/6307/bid/33635/12-Automated-Email-Workflows-You-ll-Kick-Yourself-For-Not-Using.aspx
- originally from 2012 (note the .aspx), but shows how best practice posts stand the test of time
- a reminder about using workflows - e.g. the inactive contact workflow
- Some of the comments are funny too...
