Episode 3: Quality vs Quantity

Welcome to Episode 3 of HubShots!

Recorded: Tuesday 20 October 2015

In this episode we cover:

Shot 1: Inbound thought of the week

• aim > consistent quality: http://contentmarketinginstitute.com/2015/10/content-marketing-trends-podcast/
• Marcus: the goal is ‘to get better': http://www.thesaleslion.com/quality-vs-quantity-for-content-marketing-success-the-frank-truth/
• avoid content for the sake of content: http://blog.hubspot.com/blog/tabid/6307/bid/34080/Why-Marketers-Need-to-Rise-Above-the-Deluge-of-Crappy-Content.aspx

• the right content to the right person in the right place at the right time

Shot 2: Tip of the week

• Tracking utm parameters in HubSpot: http://xen.com.au/tracking-utm-parameters-in-hubspot-forms/

Shot 3: Tool of the week

• Canva: https://www.canva.com/

Shot 4: Idea of the week

• Persona self-selection: http://blog.inbound.org/persona-self-selection

Shot 5: Opinion of the week

Shot 6: State of Inbound thought of the week

• "Prospecting is the most difficult step of the sales process. This issue is compounded by the fact that salespeople lack vital information before they reach out to leads."
• p53 only 4% of ANZ sales people investing in a CRM!

Shot 7: 'Interesting' tactic of the week

Shot 8: Motivation of the week

• SSW embracing content marketing: http://www.adamcogan.com/2015/10/14/the-vs-2015-ebook-behind-the-scenes/

Shot 9: Resource of the week