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Welcome to Episode 3 of HubShots!

Recorded: Tuesday 20 October 2015

In this episode we cover:

Shot 1: Inbound thought of the week

Discussion: content quality versus quantity
Further reading:
Remember:
  • the right content to the right person in the right place at the right time

Shot 2: Tip of the week

Shot 3: Tool of the week

Shot 4: Idea of the week

Inbound.org

Shot 5: Opinion of the week

WordPress versus HubSpot Website (previously HubSpot COS)

Shot 6: State of Inbound thought of the week

State of Inbound part 2 http://www.stateofinbound.com/
Marketing:
  • p30 marketers who check their metrics 3+X a week are 20% more likely to achieve positive ROI (lol)
  • p38 sales alignment matters: SLAs between sales and marketing
 Sales:
  • "Prospecting is the most difficult step of the sales process. This issue is compounded by the fact that salespeople lack vital information before they reach out to leads."
  • p53 only 4% of ANZ sales people investing in a CRM!

Shot 7: 'Interesting' tactic of the week

Outreach Emails 'tactic':
  • Including “sent from iPhone” in outreach emails has a much higher response rate, as it seems personal
  • Why we don't like it

Shot 8: Motivation of the week

Shot 9: Resource of the week

Workflows

Comment Form

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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7 interviews with members of the HubSpot Sydney team.

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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