Welcome to Episode 3 of HubShots!
Recorded: Tuesday 20 October 2015
In this episode we cover:
Shot 1: Inbound thought of the week
Discussion: content quality versus quantity
Further reading:
Remember:
- the right content to the right person in the right place at the right time
Shot 2: Tip of the week
Shot 3: Tool of the week
Shot 4: Idea of the week
Inbound.org
Shot 5: Opinion of the week
WordPress versus HubSpot Website (previously HubSpot COS)
Shot 6: State of Inbound thought of the week
Marketing:
- p30 marketers who check their metrics 3+X a week are 20% more likely to achieve positive ROI (lol)
- p38 sales alignment matters: SLAs between sales and marketing
Sales:
- "Prospecting is the most difficult step of the sales process. This issue is compounded by the fact that salespeople lack vital information before they reach out to leads."
- p53 only 4% of ANZ sales people investing in a CRM!
Shot 7: 'Interesting' tactic of the week
Outreach Emails 'tactic':
- Including “sent from iPhone” in outreach emails has a much higher response rate, as it seems personal
- Why we don't like it
Shot 8: Motivation of the week
Shot 9: Resource of the week
Workflows
HubShots
