Welcome to Episode 4 of HubShots!
Recorded: Wednesday 28 October 2015
In this episode we cover:
Shot 1: Inbound Thought of the Week
Craig visited the Sydney HubSpot office
High calibre team, hiring takes time
Shot 2: HubSpot Quirk of the Week
- Email address logins seem to be case sensitive
Action item: if a user is having issues, check the case of their email addresses
Shot 3: Data Cleansing
- Data cleansing - when should you clean out old contacts?
Action item: consider cleaning up your contact list, or perhaps running a ‘reconnect with cold contact’ workflow to re-engage
Shot 4: HubSpot Product Feature of the Week
Shot 5: HubSpot Tip of the Week
- Forms sometimes don’t render in the correct place
Shot 6: Challenge of the week follow up / Tip of the week
- Using Facebook CWA to test whether FB might be an option (a follow up to my challenge of the week from episode 2)
Action item: Tip for marketing managers who are interested in knowing whether FB might be a good option
Shot 7: Opinion of the week?
Agree or disagree?
Action item: if you haven’t yet started on social, don’t wait for the perfect strategy, make a start, aim for incremental improvement
Shot 8: State Of Inbound report
Marketing section:
- p44 North America leads in ROI tracking
Action item: put effort into getting tracking in place properly
- p49 "Executive buyers are not very trusting of salespeople. To regain credibility among executives, salespeople should arm themselves with content and become active on social networks."
Action item: add value, make the effort to get context around prospects and opportunities
Shot 9: Sales Thought of the Week
Action item: personalise, show relevance