---
title: "Episode 4: Action Items"
description: "Episode 4: Action Items"
---

[HubShots | Aussie 'Unofficial' HubSpot Podcast ](https://www.hubshots.com/episodes)

# [Episode 4: Action Items](https://www.hubshots.com/episodes/episode-4)

 Written by [HubShots](https://www.hubshots.com/episodes/author/hubshots) | 29 October 2015

## Welcome to Episode 4 of HubShots!

Recorded: Wednesday 28 October 2015

In this episode we cover:

### Shot 1: Inbound Thought of the Week

- Sales enablement

 Craig visited the Sydney HubSpot office

 High calibre team, hiring takes time

 Top Grading (useful book on hiring): -  [http://www.amazon.com/Topgrading-3rd-Promoting-Turbocharges-Performance-ebook/dp/B0074VTH02/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=](http://www.amazon.com/Topgrading-3rd-Promoting-Turbocharges-Performance-ebook/dp/B0074VTH02/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=)

### Shot 2: HubSpot Quirk of the Week

- Email address logins seem to be case sensitive

**Action item**: if a user is having issues, check the case of their email addresses

### Shot 3: Data Cleansing

- Data cleansing - when should you clean out old contacts?

**Action item**: consider cleaning up your contact list, or perhaps running a ‘reconnect with cold contact’ workflow to re-engage

### Shot 4: HubSpot Product Feature of the Week

- the HubSpot Ads add-on now supports AUD
-  New: Captcha on forms: [http://knowledge.hubspot.com/articles/kcs_article/forms/can-my-hubspot-form-use-captcha](http://knowledge.hubspot.com/articles/kcs_article/forms/can-my-hubspot-form-use-captcha)

### Shot 5: HubSpot Tip of the Week

- Forms sometimes don’t render in the correct place

 Using a named div to place it:  [http://xen.com.au/hubspot-forms-rendering-issue-in-elcomcms/](https://xen.com.au/hubspot-forms-rendering-issue-in-elcomcms/)

### Shot 6: Challenge of the week follow up / Tip of the week

- Using Facebook CWA to test whether FB might be an option (a follow up to my challenge of the week from episode 2)

**Action item**: Tip for marketing managers who are interested in knowing whether FB might be a good option

### Shot 7: Opinion of the week?

- Social spamming: [https://twitter.com/HubSpot/status/656264825035759616](https://twitter.com/HubSpot/status/656264825035759616) (note also they've tweeted this [many](https://twitter.com/hubspot/status/596184444161105920) [times](https://twitter.com/hubspot/status/609670300075196416) [before](https://twitter.com/hubspot/status/590870435799105536))

 Agree or disagree?

**Action item**: if you haven’t yet started on social, don’t wait for the perfect strategy, make a start, aim for incremental improvement

**Action item**: 20 minutes a day checklist:  [http://blog.hubspot.com/customers/social-media-daily-checklist](http://blog.hubspot.com/customers/social-media-daily-checklist)

### Shot 8: State Of Inbound report

- State of Inbound report nuggets: [http://www.stateofinbound.com/](https://www.stateofinbound.com/)

 Marketing section:

- p44 North America leads in ROI tracking

**Action item**: put effort into getting tracking in place properly

 Sales section

- p49 "Executive buyers are not very trusting of salespeople. To regain credibility among executives, salespeople should arm themselves with content and become active on social networks."

**Action item**: add value, make the effort to get context around prospects and opportunities

### Shot 9: Sales Thought of the Week

- What do you think of cold outreach? [http://blog.hubspot.com/marketing/email-outreach-elements-scripts](http://blog.hubspot.com/marketing/email-outreach-elements-scripts)

**Action item**: personalise, show relevance

[View full post](https://www.hubshots.com/episodes/episode-4)

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