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Episode 4: Action Items

Episode 4: Action Items

Welcome to Episode 4 of HubShots!

Recorded: Wednesday 28 October 2015

In this episode we cover:

Shot 1: Inbound Thought of the Week

  • Sales enablement
Craig visited the Sydney HubSpot office
High calibre team, hiring takes time

Shot 2: HubSpot Quirk of the Week

  • Email address logins seem to be case sensitive
Action item: if a user is having issues, check the case of their email addresses

Shot 3: Data Cleansing

  • Data cleansing - when should you clean out old contacts?
Action item: consider cleaning up your contact list, or perhaps running a ‘reconnect with cold contact’ workflow to re-engage

Shot 4: HubSpot Product Feature of the Week

Shot 5: HubSpot Tip of the Week

  • Forms sometimes don’t render in the correct place

Shot 6: Challenge of the week follow up / Tip of the week

  • Using Facebook CWA to test whether FB might be an option (a follow up to my challenge of the week from episode 2)
Action item: Tip for marketing managers who are interested in knowing whether FB might be a good option

Shot 7: Opinion of the week?

Social spamming?
Agree or disagree?
Action item: if you haven’t yet started on social, don’t wait for the perfect strategy, make a start, aim for incremental improvement
Action item: 20 minutes a day checklist:  http://blog.hubspot.com/customers/social-media-daily-checklist

Shot 8: State Of Inbound report

Marketing section:
  • p44 North America leads in ROI tracking
Action item: put effort into getting tracking in place properly
Sales section
  • p49 "Executive buyers are not very trusting of salespeople. To regain credibility among executives, salespeople should arm themselves with content and become active on social networks."
Action item: add value, make the effort to get context around prospects and opportunities

Shot 9: Sales Thought of the Week

Action item: personalise, show relevance
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