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Welcome to Episode 4 of HubShots!

Recorded: Wednesday 28 October 2015

In this episode we cover:

Shot 1: Inbound Thought of the Week

  • Sales enablement
Craig visited the Sydney HubSpot office
High calibre team, hiring takes time

Shot 2: HubSpot Quirk of the Week

  • Email address logins seem to be case sensitive
Action item: if a user is having issues, check the case of their email addresses

Shot 3: Data Cleansing

  • Data cleansing - when should you clean out old contacts?
Action item: consider cleaning up your contact list, or perhaps running a ‘reconnect with cold contact’ workflow to re-engage

Shot 4: HubSpot Product Feature of the Week

Shot 5: HubSpot Tip of the Week

  • Forms sometimes don’t render in the correct place

Shot 6: Challenge of the week follow up / Tip of the week

  • Using Facebook CWA to test whether FB might be an option (a follow up to my challenge of the week from episode 2)
Action item: Tip for marketing managers who are interested in knowing whether FB might be a good option

Shot 7: Opinion of the week?

Social spamming?
Agree or disagree?
Action item: if you haven’t yet started on social, don’t wait for the perfect strategy, make a start, aim for incremental improvement
Action item: 20 minutes a day checklist:  http://blog.hubspot.com/customers/social-media-daily-checklist

Shot 8: State Of Inbound report

Marketing section:
  • p44 North America leads in ROI tracking
Action item: put effort into getting tracking in place properly
Sales section
  • p49 "Executive buyers are not very trusting of salespeople. To regain credibility among executives, salespeople should arm themselves with content and become active on social networks."
Action item: add value, make the effort to get context around prospects and opportunities

Shot 9: Sales Thought of the Week

Action item: personalise, show relevance

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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