Craig loved Spectre (and quite coincidentally this is episode 007), but couldn’t think of a way to relate it to inbound marketing :-) So we avoided the contrived ‘What The Hunger Games Taught Me About Personal Branding’ clickbait style posts...
"Just nine percent of CEOs and six percent of CFOs leverage marketing data in this manner. The reason? Marketing dashboards report marketing activity rather than business outcomes, as marketers cling to performance metrics to continuously justify budgets and resource allocations—when instead they should show how marketing moves the needle on topline growth or profitability."
Shot 2: HubSpot Tips of the Week
Page Performance tool is back under Reports (and the Landing page links have gone from 2 to 1)
Campaigns screen -> Notify Teammates
Shot 3: Challenge of the Week
A discussion around 'activity' versus 'results'
Solution: conversation about quality of leads, how to increase conversion
Adding SSL does require DNS changes for your website in addition to other technical set-up actions. So this process may take up to four weeks to complete as a result of the very high demand for this functionality..
Action item: Considerations related to moving to https://
Ensure redirects are out in place (ie 301 redirects)
Be aware that social share counts will be affected