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Welcome to Episode 5 of HubShots!

Recorded: Tuesday 03 November 2015

Welcome to the Melbourne Cup episode :-)

Email subject emojis
Note: Emojis versus Emoticons (I got the terms confused in the recording!)

In this episode we cover:

Shot 1: Inbound Thought of the Week

  • Curating information

Action item: Aim to provide value (even if the content isn't written by you)

Shot 2: HubSpot Feature of the Week

New Ads Add-on: There’s good and bad

  • Only supports LinkedIn at the moment :-(
  • Only has a single $value tracking option for conversions
  • Can’t set the customer conversion rate to less than 1%
  • Campaign listings only seem to show CPC no CPM details
  • No Click Demographics options
  • Got an error: "We couldn’t show the ROI of any campaigns. You have campaigns but they don't match the currency of your ROI calculation."
Summary: this is a very early version definitely a MVP or V1.
Action item: avoid the Ads Add-on for now unless you have really simple needs
However, it is an insight into where HubSpot is going. Imagine once they get LI, AdWords and FB ads integrated, and then have these as widgets on your dashboard, or in the new reporting. It will be a very useful and powerful reporting/analysis tool.

Shot 3: Challenge of the week

  •  Content not getting approved.
 Action item: Have an agreement in place around timeframes for content approval

Shot 4: HubSpot Tip of the Week

Action item 1: Use the WordPress plugin (if you have a WordPress site)
Action item 2: Check your CTA stats - In case some CTAs are never getting shown!

Shot 5: Content tip of the week

  • Quantity...
  • How to build to 3 per week
 Action item: 1 key piece, 2 commentary pieces

Shot 6: State of Inbound item of the Week

Marketing:

  • p42 'Managing our website’ is the 3rd biggest marketing challenge in AU/NZ (1 and 2 are ROI and then getting budget)
Sales:
  • p62 prospecting is hard

Shot 7: Email tip of the week:

"Secret: Re-send another copy of your email newsletter 48 hours later to those who did not open the first email, with a small modification to the subject line (e.g. “Reminder:<original subject line>”). This increases email open rates every single time without noticeably impacting your unsubscribe rates."
HubSpot has a nice List building item for this:
HubSpot list tool
Action item: test re-sending an email newsletter
Also: how I discovered that tip: via Twitter promoted post
Action item: Test promoting useful content via paid ads, as well as just promoting product pages

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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