Action item: Aim to provide value (even if the content isn't written by you)
Shot 2: HubSpot Feature of the Week
New Ads Add-on: There’s good and bad
Only supports LinkedIn at the moment :-(
Only has a single $value tracking option for conversions
Can’t set the customer conversion rate to less than 1%
Campaign listings only seem to show CPC no CPM details
No Click Demographics options
Got an error: "We couldn’t show the ROI of any campaigns. You have campaigns but they don't match the currency of your ROI calculation."
Summary: this is a very early version definitely a MVP or V1.
Action item: avoid the Ads Add-on for now unless you have really simple needs
However, it is an insight into where HubSpot is going. Imagine once they get LI, AdWords and FB ads integrated, and then have these as widgets on your dashboard, or in the new reporting. It will be a very useful and powerful reporting/analysis tool.
Shot 3: Challenge of the week
Content not getting approved.
Action item: Have an agreement in place around timeframes for content approval
"Secret: Re-send another copy of your email newsletter 48 hours later to those who did not open the first email, with a small modification to the subject line (e.g. “Reminder:<original subject line>”). This increases email open rates every single time without noticeably impacting your unsubscribe rates."
HubSpot has a nice List building item for this:
Action item: test re-sending an email newsletter
Also: how I discovered that tip: via Twitter promoted post
Action item: Test promoting useful content via paid ads, as well as just promoting product pages