By the time you get to 10,000 hours the whole industry has changed…
Take away: don't get too fixated on practicing 10,000 hours of tactics, instead practice adding value - if you’ve done 10,000 hours adding value to your company then you well on the way to being a master
Shot 2: HubSpot Feature/tip of the Week
Test option in Workflows - you can test receiving all the emails in a workflow
Setting Lifecycle stages in workflows - need to clear a lifecycle stage if you want to downgrade it
Workflow branching prompt - if adding or deleting a branch option:
"Keep in mind that when visitors first come to your site, a cookie is dropped in their browser that is used to track them on their journey through your website. If they leave and come back, that cookie is still tied to them. When a submission is captured, it is tied to that cookie and that data either creates a new contact record or updates an existing contact record if they already exist. Since the cookie is unique to the visitor, if multiple submissions happen under the same cookie, the cookie recognizes this as updated contact information, not a new contact."
I was looking for a way to build a list based on people’s history for a particular contact property changing - but it doesn’t look like it is possible.
Action item: Be aware of the power and danger of forms using cookies
Shot 4: Opinion saving for EP10
Join us next episode for a discussion around marketing trends.
p6 81% of marketers say they use content marketing (down from 89% last year)
Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”
p15 92% use social media content as part of their content marketing tactics
p17 86% use LinkedIn, 79% Twitter, 76% Facebook
Shot 8: Motivation of the Week
More from the CMI report:
p7 only 3% of marketers describe their content marketing maturity level as ‘sophisticated’. 27% said ‘mature'
Action item: the majority of marketers are still getting to grips with their content marketing, so you have an advantage if you can mature quickly