--- title: "Episode 70: HubSpot Sales Templates and How NOT to do SEO" description: In this episode Ian and Craig chat about Matt Barby's SEO talk at Inbound, dive into HubSpot's URL builder, and CRM's template library. And lol with It's Lenny. --- [HubShots | Aussie 'Unofficial' HubSpot Podcast ](https://www.hubshots.com/episodes) # [Episode 70: HubSpot Sales Templates and How NOT to do SEO](https://www.hubshots.com/episodes/episode-70) Written by [HubShots](https://www.hubshots.com/episodes/author/hubshots) | 02 February 2017 ## Welcome to Episode 70 of HubShots! ### Another Late Night Special Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems. Join our WhatsApp group here: [http://hubshots.com/whatsapp/](https://hubshots.com/whatsapp/) Join the Facebook group here: [https://www.facebook.com/groups/1608138752821574/](https://www.facebook.com/groups/1608138752821574/) **Recorded**: Wednesday 01 February 2017 | **Published**: Thursday 02 February 2017 ## Shot 1: Inbound Thought of the Week Matt Barby on SEO (or what not to do) [http://content.inbound.com/content/how-to-suck-at-seo-and-drive-your-business-into-the-ground](https://content.inbound.com/content/how-to-suck-at-seo-and-drive-your-business-into-the-ground) Good beginner overview (not for advanced marketers). If SEO is new to you, then this is a good one to watch. 7 quick points: - The need for promoting content (Content - promotion = failure) - The importance of user experience - The value of testing (and not just believing things you read online) - The level of analysis eg comparing topics with links, comparing word count with shares, etc - 2.5 million blog posts published every day - Backlinks matter - Re-optimise content and CTAs to see improvement [youtube https://www.youtube.com/watch?v=RPOnDiyHINA?rel=0&w=640&h=360] ## Shot 2: HubSpot Marketing Feature of the Week A quick reminder about the HubSpot URL Builder: [https://knowledge.hubspot.com/articles/kcs_article/settings/how-do-i-create-a-tracking-url](https://knowledge.hubspot.com/articles/kcs_article/settings/how-do-i-create-a-tracking-url) Available from Reports > Home, Reports > Sources and Reports > Events Two reasons I like the HubSpot builder compared to the Google one: - Keep a history of the links you’ve created - Generates a short URL for you as well Useful for creating tracking URLs, getting shortcut links, and having them saved. ## Shot 3: HubSpot Sales Feature of the Week HubSpot Template library Creating email templates in HubSpot CRM Ie Sales > Sales Tools  > Templates Some good templates: And some that can just be teaching people to be insincere: Here’s more sales email examples: [https://blog.hubspot.com/sales/sales-email-template](https://blog.hubspot.com/sales/sales-email-template) [https://blog.hubspot.com/sales/sales-email-templates-guaranteed-to-get-a-response](https://blog.hubspot.com/sales/sales-email-templates-guaranteed-to-get-a-response) Aim for genuineness Be wary of just telling fibs/flattery to get a result. ## Shot 4: Cafe Consulting We had our first Cafe Consulting session last week - went really well. Book in 30 minutes with us on 08 March in Sydney to discuss any HubSpot feature or topic. Book here: [https://hubshots.com/cafe-consulting/](https://hubshots.com/cafe-consulting/) ## Shot 5: Opinion of the Week Practitioners versus Managers: [https://m.signalvnoise.com/this-is-why-we-have-working-managers-at-basecamp-and-why-microsoft-and-apple-stumbled-when-they-ac8e1ebd444c#.wd7xj4xxz](https://m.signalvnoise.com/this-is-why-we-have-working-managers-at-basecamp-and-why-microsoft-and-apple-stumbled-when-they-ac8e1ebd444c#.wd7xj4xxz) Good read discussing the value of managers who are competent in the work their team does. ## Shot 6: Creative Top 10 of the Week Craig’s challenge: come up with 10 ideas to promote awareness of a cloud computing services company. 1. Infographics showing benefits of new vs old way of infrastructure support & maintenance 2. Write in the sky your URL 3. Promote and target on Facebook content/images that show benefits 4. Promote content and target it to CIO’s & CTO’s on LinkedIn 5. Educate & target groups on LinkedIn that talk about hosting, not cloud based 6. Create case studies and share them with existing database 7. Review who in your database would be a good candidate to move to cloud services 8. Write in depth content about issues people have that don’t use cloud computing 9. Present at CIO’s & CTO’s conferences about the cloud computing advances 10. Network with CIO’s & CTO’s at events that they would attend like sailing days.. 11. Get a call center in India to call all CIO’s and CTO’s with an offer It’s Lenny to the rescue - [https://www.youtube.com/watch?v=b3D7OrxZrSk](https://www.youtube.com/watch?v=b3D7OrxZrSk) ## Shot 7: Podcast of the Week HubSpot To Go: [http://www.togo.fm/podcast/hubspot-to-go/htg-234/](http://www.togo.fm/podcast/hubspot-to-go/htg-234/) Good tips for improving email open rates. Using names in emails - the benefits of not using marketing@ email addresses => avoid being lumped into Google’s Social or Promotions tabs. Another shout-out to The Daily Hub with Samantha Alford: [https://inboundaddons.com/category/thedailyhub/](https://inboundaddons.com/category/thedailyhub/) She interviewed us today - it will live in the next week or so. ## Shot 8: Resource of the Week Analysis of hero images: [https://blog.kissmetrics.com/hero-images-that-boost-conversions/](https://blog.kissmetrics.com/hero-images-that-boost-conversions/) Good in-depth post covering the 7 types of hero images, when to each, how to choose colours, plus thing not to do (eg avoid sliders) ## Shot 9: Quote of the Week “Companies aren’t families. They’re battlefields in a civil war.” ― Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business Huh? ## Shot 10: Bogus Tip of the Week Use QR codes in your marketing: [https://www.craigbailey.net/hell-uses-qr-codes/](https://www.craigbailey.net/hell-uses-qr-codes/) ## Shot 11: Bonus Links of the Week Other stuff we’ve been reading and recommend, but had to cut from the show: [https://exchange.telstra.com.au/2017/01/31/one-step-closer-to-5g-with-gigabit-speeds/](https://exchange.telstra.com.au/2017/01/31/one-step-closer-to-5g-with-gigabit-speeds/) [https://contently.com/strategist/2017/01/30/b2b-paid-content-distribution/](https://contently.com/strategist/2017/01/30/b2b-paid-content-distribution/) [https://www.craigbailey.net/just-say-thank-you/](https://www.craigbailey.net/just-say-thank-you/) [https://growthmarketingconf.com/net-promoter-score-the-growth-marketers-secret-weapon/](https://growthmarketingconf.com/net-promoter-score-the-growth-marketers-secret-weapon/) [https://thinkgrowth.org/10-things-ai-can-do-for-you-today-2350cc5ae4bf#.w2n45iri8](https://thinkgrowth.org/10-things-ai-can-do-for-you-today-2350cc5ae4bf#.w2n45iri8) For the lols: [https://blog.wordable.io/2017-marketing-trends/](https://blog.wordable.io/2017-marketing-trends/) Potential new tool to use: [http://app.bloomberry.com/questions;q=hubspot](http://app.bloomberry.com/questions) Some of Craig’s reading: [https://getpocket.com/@craigbailey](https://getpocket.com/@craigbailey) ### Craig’ book recommendations Disrupted by Dan Lyons - book review coming in the next few weeks Please rate and leave us some feedback as this helps us. Book in for Cafe Consulting here: [https://hubshots.com/cafe-consulting/](https://hubshots.com/cafe-consulting/) [View full post](https://www.hubshots.com/episodes/episode-70) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "HubShots" }, "dateModified" : "2021-02-11T23:42:09.642Z", "datePublished" : "2017-02-02T07:40:46Z", "headline" : "Episode 70: HubSpot Sales Templates and How NOT to do SEO", "image" : { "@type" : "ImageObject", "height" : 627, "url" : "https://cdn2.hubspot.net/hubfs/306227/Imported_Blog_Media/hubshots-70.jpg", "width" : 1200 }, "mainEntityOfPage" : "https://www.hubshots.com/episodes/episode-70", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "height" : 60, "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png", "width" : 60 }, "name" : "HubShots" } } ```