3 min read
Feb 2, 2017 6:40:46 PM
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
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Recorded: Wednesday 01 February 2017 | Published: Thursday 02 February 2017
Matt Barby on SEO (or what not to do)
Good beginner overview (not for advanced marketers).
If SEO is new to you, then this is a good one to watch.
7 quick points:
A quick reminder about the HubSpot URL Builder:
Available from Reports > Home, Reports > Sources and Reports > Events
Two reasons I like the HubSpot builder compared to the Google one:
Useful for creating tracking URLs, getting shortcut links, and having them saved.
HubSpot Template library
Creating email templates in HubSpot CRM
Ie Sales > Sales Tools > Templates
Some good templates:
And some that can just be teaching people to be insincere:
Here’s more sales email examples:
Aim for genuineness
Be wary of just telling fibs/flattery to get a result.
We had our first Cafe Consulting session last week - went really well.
Book in 30 minutes with us on 08 March in Sydney to discuss any HubSpot feature or topic. Book here:
Practitioners versus Managers:
Good read discussing the value of managers who are competent in the work their team does.
Craig’s challenge: come up with 10 ideas to promote awareness of a cloud computing services company.
It’s Lenny to the rescue - https://www.youtube.com/watch?v=b3D7OrxZrSk
HubSpot To Go:
Good tips for improving email open rates.
Using names in emails - the benefits of not using marketing@ email addresses => avoid being lumped into Google’s Social or Promotions tabs.
Another shout-out to The Daily Hub with Samantha Alford:
She interviewed us today - it will live in the next week or so.
Analysis of hero images:
Good in-depth post covering the 7 types of hero images, when to each, how to choose colours, plus thing not to do (eg avoid sliders)
“Companies aren’t families. They’re battlefields in a civil war.”
― Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business
Use QR codes in your marketing:
Other stuff we’ve been reading and recommend, but had to cut from the show:
For the lols:
Potential new tool to use:
Some of Craig’s reading:
Disrupted by Dan Lyons - book review coming in the next few weeks
Please rate and leave us some feedback as this helps us.
Book in for Cafe Consulting here:
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