Welcome to Episode 13 of HubShots!
Recorded: Tuesday 29 December 2015
We’re halfway to being credible: http://contentmarketinginstitute.com/2015/11/podcasting-trend-tips-tools/
“About 50% of podcasters who start will quit when they hit episode seven,” he says. “Then 50% of those remaining will quit by the time they hit episode 23. If they make it beyond the 25-episode show mark, they have a pretty good chance of lasting two years.”
Our next goal: get to episode 26!
Action item: ship it!
Shot 1: Inbound Thought of the Week
45 weeks to go until Inbound 2016
8-11 November 2016: http://www.inbound.com/
Action item: start planning your learning activities for 2016
Shot 2: HubSpot feature/tip of the Week
- Don’t neglect workflows: http://knowledge.hubspot.com/workflows-user-guide-v2/how-to-set-up-a-workflow-in-hubspot
- From Sep 2012, updated Oct 2015: http://blog.hubspot.com/blog/tabid/6307/bid/33635/12-Automated-Email-Workflows-You-ll-Kick-Yourself-For-Not-Using.aspx
Action item: Ensure workflows are a key part of your marketing process. Review your existing workflows, and use them to improve the quality of your database.
Shot 3: Challenge of the Week
Challenge your hunches
From June 2015:
Sam Nemzer - Hierarchy of evidence for digital:
Action item: review the assumptions you’ve made previously and consider re-testing them e.g. Facebook Advertising, Content Strategy, Persona definitions
Shot 4: Opinion of the Week
From the list:
#9. Focus will shift from engagement to goal-based outcomes
"Over the last twelve months, we’ve seen marketers start to focus away from traditional publisher-centric metrics (page views, uniques, likes) to engagement metrics (attention minutes!). But next year we will see another significant shift to goal-based metrics. For most marketers, this means measuring conversions. Whether it’s a lead capture or signing up for sweepstakes/emails/coupons, conversion-based content marketing will get us closer to the holy grail of real marketing ROI; the ones that can measure multi-touch attribution will win."
Action item: for 2016 review your KPIs and make them based on conversions
Shot 5: General Tip of the Week
From Jan 2014: https://raventools.com/blog/meta-descriptions-how-to-guide/
Action item: the start of the year is a good time to review all the page Titles and meta descriptions for your site pages
Shot 6: State of Inbound Item of the Week
- State of Inbound 2016: http://www.stateofinbound.com/
- Content Marketing in Australia 2016: http://contentmarketinginstitute.com/2015/11/australia-2016-content-marketing-research/
Action item: review the reports
Shot 7: Motivation of the Week
Action item: be honest about your strengths and weaknesses, get help where you need it, excel where you don't
Shot 8: Resource of the Week
- Raven Social Checklist: https://raventools.com/socialchecklist/
- HubSpot daily checklist: http://blog.hubspot.com/customers/social-media-daily-checklist
Action item: choose the 2 or 3 social channels you are going to focus on (based on data), and do them well
Shot 9: Podcast of the Week
- HubSpot To Go - http://www.togo.fm/
Shout out to Chris Mottram - http://www.mottrammediagroup.com/
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