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Welcome to Episode 13 of HubShots!

Recorded: Tuesday 29 December 2015

Welcome

We’re halfway to being credible: http://contentmarketinginstitute.com/2015/11/podcasting-trend-tips-tools/

“About 50% of podcasters who start will quit when they hit episode seven,” he says. “Then 50% of those remaining will quit by the time they hit episode 23. If they make it beyond the 25-episode show mark, they have a pretty good chance of lasting two years.”

Our next goal: get to episode 26!

Action item: ship it!

Shot 1: Inbound Thought of the Week

45 weeks to go until Inbound 2016
8-11 November 2016: http://www.inbound.com/

Action item: start planning your learning activities for 2016

Shot 2: HubSpot feature/tip of the Week

Action item: Ensure workflows are a key part of your marketing process. Review your existing workflows, and use them to improve the quality of your database.

Shot 3: Challenge of the Week

Challenge your hunches

From June 2015:
https://www.distilled.net/resources/your-hunch-is-probably-wrong-the-importance-of-testing/
Sam Nemzer -  Hierarchy of evidence for digital:

Test your hunches

Action item: review the assumptions you’ve made previously and consider re-testing them e.g. Facebook Advertising, Content Strategy, Persona definitions

Shot 4: Opinion of the Week

http://mashable.com/2015/12/18/content-marketing-predictions/

From the list:
#9. Focus will shift from engagement to goal-based outcomes

"Over the last twelve months, we’ve seen marketers start to focus away from traditional publisher-centric metrics (page views, uniques, likes) to engagement metrics (attention minutes!). But next year we will see another significant shift to goal-based metrics. For most marketers, this means measuring conversions. Whether it’s a lead capture or signing up for sweepstakes/emails/coupons, conversion-based content marketing will get us closer to the holy grail of real marketing ROI; the ones that can measure multi-touch attribution will win."

Action item: for 2016 review your KPIs and make them based on conversions

Shot 5: General Tip of the Week

From Jan 2014: https://raventools.com/blog/meta-descriptions-how-to-guide/

Action item: the start of the year is a good time to review all the page Titles and meta descriptions for your site pages

Shot 6: State of Inbound Item of the Week

Action item: review the reports

Shot 7: Motivation of the Week

https://moz.com/rand/my-complicated-relationship-with-no-longer-being-ceo/

Action item: be honest about your strengths and weaknesses, get help where you need it, excel where you don't

Shot 8: Resource of the Week

Action item: choose the 2 or 3 social channels you are going to focus on (based on data), and do them well

Shot 9: Podcast of the Week

Shout out to Chris Mottram - http://www.mottrammediagroup.com/

Get your sticker - we have a few left - leave your address, or don’t (allows us to get to know you better): https://hubshots.com/contact/

HubShots Episode 13 - Goal Setting

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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