Episode 16: Remarkable Content

Welcome to Episode 16 of HubShots!

Recorded: Monday 18 January 2016

Shot 1: Inbound Thought of the Week

Action item: We’ve created a list of people we want to meeting - including listeners

Action item: Plan to be there and what you want to get out of the event

Shot 2: HubSpot feature/tip of the Week

List of email unsubscribes: http://knowledge.hubspot.com/articles/kcs_article/email/how-do-i-export-a-list-of-unsubscribes
Action item: Use it to keep your database clean

Shot 3: Challenge of the Week

Follow up on no new product updates - The HubCast mentioned a theory that it might be because they are focussing on product stability (after their recent outage issues).

Shot 4: Opinion of the Week

SEO = remarkable content, promoted well
Understanding business outcomes, and providing a framework for achieving it.

Action item: be more wholistic and ROI focussed when it comes to your ‘SEO projects'

Shot 5: General Tip of the Week

HubSpot becoming more like Lifehacker every day… : http://blog.hubspot.com/marketing/productivity-hacks-counterintuitive
Action item: Make sure you get the appropriate rest and time to relax

Shot 6: State of Inbound Item of the Week

p22 Revisit - Who write your marketing content?

Companies are outsourcing to experts who can generate the content for them, to meet the increasingly competitive content requirements.

Action item: Be realistic about the content you need (quality, format, cost) and source the best content creators (whether they be internal, or external) to achieve the results

Shot 7: Motivation of the Week

INFLUENCE by Robert Cialdini: http://www.amazon.com/Influence-Psychology-Persuasion-Revised-Edition/dp/006124189X
The Psychology of Persuasion

Example: “expensive = good"

Shot 8: Resource of the Week

Generating interactive content: http://www.playbuzz.com/create

http://contentmarketinginstitute.com/2016/01/tools-interactive-content/

Some notes about interactive content: http://contentmarketinginstitute.com/2015/03/interactive-content-drive-leads/

Action item: test some of the interactive content formats

Shot 9: Community Item of the Week

Doing INBOUND Certification
Action item: be certified as it gives you credibility and knowledge
Get certified here > http://academy.hubspot.com/certification

Shot 10: Listener Tip of the Week

unroll.me from the HubSpot blog post about email productivity
Thanks Mal

Action item: check it out - it’s free!

Shot 11: Podcast of the Week

Conversioncast - http://podcast.leadpages.net/ - https://www.leadpages.net/library/category/conversioncast/