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Welcome to Episode 16 of HubShots!

Recorded: Monday 18 January 2016

Shot 1: Inbound Thought of the Week

Action item: We’ve created a list of people we want to meeting - including listeners

Action item: Plan to be there and what you want to get out of the event

Shot 2: HubSpot feature/tip of the Week

List of email unsubscribes: http://knowledge.hubspot.com/articles/kcs_article/email/how-do-i-export-a-list-of-unsubscribes
Action item: Use it to keep your database clean

Shot 3: Challenge of the Week

Follow up on no new product updates - The HubCast mentioned a theory that it might be because they are focussing on product stability (after their recent outage issues).

Shot 4: Opinion of the Week

SEO = remarkable content, promoted well
Understanding business outcomes, and providing a framework for achieving it.

Action item: be more wholistic and ROI focussed when it comes to your ‘SEO projects'

Shot 5: General Tip of the Week

HubSpot becoming more like Lifehacker every day… : http://blog.hubspot.com/marketing/productivity-hacks-counterintuitive
Action item: Make sure you get the appropriate rest and time to relax

Shot 6: State of Inbound Item of the Week

p22 Revisit - Who write your marketing content?

Companies are outsourcing to experts who can generate the content for them, to meet the increasingly competitive content requirements.

Action item: Be realistic about the content you need (quality, format, cost) and source the best content creators (whether they be internal, or external) to achieve the results

Shot 7: Motivation of the Week

INFLUENCE by Robert Cialdini: http://www.amazon.com/Influence-Psychology-Persuasion-Revised-Edition/dp/006124189X
The Psychology of Persuasion

Example: “expensive = good"

Shot 8: Resource of the Week

Generating interactive content: http://www.playbuzz.com/create

http://contentmarketinginstitute.com/2016/01/tools-interactive-content/

Some notes about interactive content: http://contentmarketinginstitute.com/2015/03/interactive-content-drive-leads/

Action item: test some of the interactive content formats

Shot 9: Community Item of the Week

Doing INBOUND Certification
Action item: be certified as it gives you credibility and knowledge
Get certified here > http://academy.hubspot.com/certification

Shot 10: Listener Tip of the Week

unroll.me from the HubSpot blog post about email productivity
Thanks Mal

Action item: check it out - it’s free!

Shot 11: Podcast of the Week

Conversioncast - http://podcast.leadpages.net/ - https://www.leadpages.net/library/category/conversioncast/

HubShots Episode 16: Remarkable Content

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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7 interviews with members of the HubSpot Sydney team.

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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