Welcome to Episode 16 of HubShots!
Recorded: Monday 18 January 2016
Shot 1: Inbound Thought of the Week
Action item: We’ve created a list of people we want to meeting - including listeners
Action item: Plan to be there and what you want to get out of the event
Shot 2: HubSpot feature/tip of the Week
List of email unsubscribes: http://knowledge.hubspot.com/articles/kcs_article/email/how-do-i-export-a-list-of-unsubscribes
Action item: Use it to keep your database clean
Shot 3: Challenge of the Week
Follow up on no new product updates - The HubCast mentioned a theory that it might be because they are focussing on product stability (after their recent outage issues).
Shot 4: Opinion of the Week
SEO = remarkable content, promoted well
Understanding business outcomes, and providing a framework for achieving it.
Action item: be more wholistic and ROI focussed when it comes to your ‘SEO projects'
Shot 5: General Tip of the Week
HubSpot becoming more like Lifehacker every day… : http://blog.hubspot.com/marketing/productivity-hacks-counterintuitive
Action item: Make sure you get the appropriate rest and time to relax
Shot 6: State of Inbound Item of the Week
p22 Revisit - Who write your marketing content?
Companies are outsourcing to experts who can generate the content for them, to meet the increasingly competitive content requirements.
Action item: Be realistic about the content you need (quality, format, cost) and source the best content creators (whether they be internal, or external) to achieve the results
Shot 7: Motivation of the Week
INFLUENCE by Robert Cialdini: http://www.amazon.com/Influence-Psychology-Persuasion-Revised-Edition/dp/006124189X
The Psychology of Persuasion
Example: “expensive = good"
Shot 8: Resource of the Week
Generating interactive content: http://www.playbuzz.com/create
Some notes about interactive content: http://contentmarketinginstitute.com/2015/03/interactive-content-drive-leads/
Action item: test some of the interactive content formats
Shot 9: Community Item of the Week
Doing INBOUND Certification
Action item: be certified as it gives you credibility and knowledge
Get certified here > http://academy.hubspot.com/certification
Shot 10: Listener Tip of the Week
unroll.me from the HubSpot blog post about email productivity
Action item: check it out - it’s free!
Shot 11: Podcast of the Week