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Welcome to Episode 2 of HubShots!

Recorded: Wednesday 14 October 2015

The episode 2 transcript is available here.

In this episode we cover:

Shot 1: Inbound thoughts of the week

Shot 2: HubSpot product discussion of the week

Sidekick for Business: http://www.getsidekick.com/pricing

  • document tracking
  • sequences
  • templates

Shot 3: HubSpot feature of the week

Email signatures

Shot 4: Opinion of the week

HubSpot connectors

Shot 5: Challenge of the week

  • convincing clients to consider Facebook advertising
  • AdWords has mindshare, LinkedIn some (especially with B2B), but FB is often rejected

Shot 6: Resource  of the week

State of Inbound Report: http://www.stateofinbound.com/
see also Craig's post: http://xen.com.au/hubspot-state-of-inbound-2015-report/

  • p12 graph at bottom: increasing leads/conversions is highest priority, reducing cost of conversion is low priority
  • proving ROI is a big ‘problem’ and is cited more the larger the company
    • why so important? because proving ROI gets you more budget
    • that said it is getting less important each year (p19)

Shot 7: Community recommendation of the week

inbound.org: http://inbound.org/
eg Customer forum: http://inbound.org/group/hubspot-customer-forum

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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