Interesting thoughts about the *morality* of ghost writing thought leadership pieces. And a suggestion around whether ghostwriters should get a mention (eg in a byline or bio section)
Shot 5: General Tip of the Week
Do we really understand inbound? The benefit of the HubSpot training and certification
Shot 6: State of Inbound Item of the Week
When buyers want to meet with sales
The good news for sales is that the majority of business buyers want to meet with sales during the consideration phase -- after they’ve done some research and know they need more information to make a sound decision. After finding out what the buyer knows, a well prepared sales representative can elaborate on their product and share advice they are best equipped to provide. This advice should be new to the buyer and educate them further on the product or service.
Action item: Think about where you are engaging buyers in your business. May be you need to talk to them in your consideration stage!