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Welcome to Episode 31 of HubShots!

Recorded: Wednesday 27 April 2016

Welcome

The countdown to Inbound 2016: http://inboundcountdown.com - check how long to go!
https://hubshots.com/inbound-countdown/

Shot 1: Inbound Thought of the Week

We're planning a HubShots Inbound16 Meetup
Nervous about not knowing anyone at Inbound? Don’t worry - we’re organising a meet up on the first night so you can meet a friendly face.

Shout out to Jenny Donnithorne

Craig who do you think will speak?

Prediction: Dan Ariely author of Predictably Irrational : http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061353248
Decoy pricing - https://en.wikipedia.org/wiki/Decoy_effect

Shot 2: HubSpot feature/tip of the Week

Having Campaign next steps while creating the campaign! Eg. When building landing pages it helps create a thank you page too

HubSpot Campaign Helper

Advice: Just start a campaign!

Shot 3: Challenge of the Week

Convincing your boss you want to attend INBOUND!
http://www.inbound.com/blog/how-to-convince-your-boss-to-send-you-to-inbound-2016

Shot 4: Opinion of the Week

https://contently.com/strategist/2016/04/21/morally-okay-ghostwrite-thought-leadership/

Interesting thoughts about the *morality* of ghost writing thought leadership pieces. And a suggestion around whether ghostwriters should get a mention (eg in a byline or bio section)

Shot 5: General Tip of the Week

Do we really understand inbound?
The benefit of the HubSpot training and certification

Shot 6: State of Inbound Item of the Week

When buyers want to meet with sales

The good news for sales is that the majority of business buyers want to meet with sales during the consideration phase -- after they’ve done some research and know they need more information to make a sound decision. After finding out what the buyer knows, a well prepared sales representative can elaborate on their product and share advice they are best equipped to provide. This advice should be new to the buyer and educate them further on the product or service.

HubSpot research - when buyers want to connect with sales

Action item: Think about where you are engaging buyers in your business. May be you need to talk to them in your consideration stage!

Shot 7: Community Item of the Week

HubSpot email signature generator: http://www.hubspot.com/email-signature-generator - from Mads & Ryan!

HubSpot Beacon integration: http://www.hubspot.com/integrations/beacon - well done Kevin!

The HubShots Interviews ebook: https://hubshots.com/the-hubspot-interviews/

Leave us your feedback - how can we improve the show to give you more value? Leave us a comment or use our Contact Us page: https://hubshots.com/contact/

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HubShots Episode 31

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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