28 Video Lessons
A daily task and video training lesson guides you through just the essentials you need to action.
The 28-day challenge is a guided training program, with daily training videos and weekly group sessions, to help new hubspot customers plan, build and promote a digital marketing campaign
The 28-Day Challenge is designed for busy marketing executives who have had HubSpot for at least 6 months but haven't yet managed to get a marketing campaign live.
If this is you, don't feel bad - we see it a lot.
You've likely embraced the HubSpot vision, and are excited by all the power it provides, but have felt overwhelmed and not quite sure where to start.
You've probably spent some time doing some of the HubSpot Academy courses, and perhaps even attended HubSpot training.
You know it is all possible, but you just quite get a campaign live.
The HubShots 28-Day Marketing Challenge is perfect for you - over the course of the 4 weeks you'll complete a series of manageable, focussed training tasks.
You'll meet with us (Ian and Craig) twice a week in a group zoom call to chat through strategic questions, unblock hurdles and solve technical challenges.
You'll be surprised at how 'easy' it actually is to get a campaign running, once you know the key ingredients to focus on.
The Marketing Challenge runs over 4 weeks (28 days).
Each week is focussed on a particular area of execution, including: Setup, Implementation, Promotion, and Optimisation.
Each day you will work through a focussed training task (including video and action list) that is realistic and manageable.
Each week you join two separate zoom group video sessions, lead by Ian and Craig. In the first session (usually on a Monday) the focus is on training, explaining the tasks for the week and helping with strategic questions.
The second session (usually on a Thursday) is a Q+A session focussed on answering any questions, including technical issues you have.
Ian and Craig are available via email as well through the entire 4 weeks.
Craig and Ian are the hosts of HubShots - the leading HubSpot focussed podcast in Australasia, with more than 240 episodes over the past 5 years.
They both run HubSpot Partner agencies and have helped hundreds of companies implement, build and grow using HubSpot over the past decade.
CEO and Founder of Search & Be Found.
Ian is a business growth strategist specialising in marketing and sales strategy with a focus on HubSpot automation. With 16+ years of experience, Ian has worked with companies like Macquarie Bank, Ericsson, and Telstra (and he hopes to add you to that list!).
CEO and Founder of XEN Systems.
Craig has 25+ years working with software development and IT. With a thorough understanding of both the technological and business sides of HubSpot software, he’s passionate about delivering technical understanding in the digital agency space.
The first 7 days are all focussed on ensuring your HubSpot portal is setup correctly and ready to track results:
The second week is all focussed on configuring your campaign in HubSpot:
Now that your campaign is ready, it is time to promote it via social, paid and owned channels:
The final week is where we analyse the initial results, and learn how to implement informed incremental improvements:
XEN came recommended to us to aid in ramping up our inbound digital marketing efforts and it was evident right from the very first meeting with Craig that he brought with him a lot of knowledge and experience in HubSpot and digital marketing.
XEN’s combination of technical knowledge, processes, attention to detail and digital campaign strategy development make them an asset; and with their collaborative approach they really are an extension of our marketing team.
Since this is a new program, we're offering introductory pricing for the first group (cohort) that goes through.
Pricing will increase in the future as the program grows.
DIY Training program
DIY (Do-It-Yourself) training includes:Lifetime access to the 28 days of training videos
DWY Full Guided Training Program
Full DWY (Done-With-You) guided training program includes:
28 days of training videos
Weekly group training session with Ian and Craig
Weekly Q+A session with Ian and Craig
Unlimited email access to Ian and Craig during the 28 days
Lifetime access to the training portal
If this sounds like it might be a fit for you, simply register your interest below.
Note: you are not committing to anything at this stage, you are simply registering your interest so we can gauge how to structure groups and timezones.
We'll be in touch in the coming weeks with further details.