In Good Strategy, Bad Strategy, Richard Rumelt writes: “The most basic idea of strategy is the application of strength against weakness. Or if you prefer, strength applied to the most promising opportunity…A good strategy doesn’t just draw on existing strength; it creates strength.”
“According to the skilled strategist Sun Tzu, strategy is about winning before the battle begins, while tactics are about striking at weakness.”
Shot 7: Outreach Tactic of the Week
Whatagraph email outreach Ian received
The outreach email included (possibly contrived) ‘internal’ emails between the team before reaching out to Ian.