Welcome to Episode 133 of HubShots!
Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.
This episode we chat about strategy versus tactics, the declining Facebook news feed experience, email outreach ideas both good and bad, plus the pain of data importing with third party tools.
Listen to the episode here:
https://soundcloud.com/hubshots/133-facebook-engagement-good-and-bad-email-outreach-ideas-strategy-versus-tactics
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ
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Recorded: Thursday 16 August 2018 | Published: Thursday 20 September 2018
Shot 1: Inbound Thought of the Week
Facebook Page Engagement is dropping:
https://blog.hubspot.com/marketing/buffer-facebook-page-post-analysis
https://blog.bufferapp.com/facebook-marketing-strategy
- Key findings from 43 million Facebook Business Page posts
- 5 reasons why Facebook Business Page engagement is declining
- How to improve your Facebook marketing strategy today
Takeaways:
- Engagement is pretty much dropping across the board for brands both in terms of actual visibility and then the interaction with the viewed content
- There’s benefit in posting daily with high quality, relevant content
- But it’s a declining benefit due to more competition, higher quality content, changing Facebook news feed algorithm, and more ads in the news feed
- In general images are doing better than videos in terms of interactions
Shot 2: HubSpot Marketing Feature of the Week
Make My Persona tool gets a facelift
https://www.hubspot.com/make-my-persona
Shoutout to Tara for highlighting this new version
Shot 3: HubSpot Gotcha of the Week
Enterprise HubSpot Gotcha
Enterprise portal - changing the default domain
It will reset the domain on the pages that already had the previous default domain set
So you’ll need to go through all the pages and update, and publish
Shot 4: Marketing Tip of the Week
Marketing Automation Tips
Don’t send an email from your CEO, asking for feedback, and then have the replies go to Support and automatically create a ticket
Eg Craig’s experience with needls. when replying to an email from their CEO.
Be aware of the latest Google Algorithm updates
Massive Google Algorithm changes at the start of August:
https://www.gsqi.com/marketing-blog/august-1-google-algorithm-update-analysis-and-findings/
https://moz.com/blog/googles-august-1st-core-update-week-1
Shoutout to Adam - one of our listeners who was querying us about this. Enjoying life at Byron Bay.
Shot 5: HubSpot Sales Feature of the Week
Data importing from different systems. Been trying out a few like Import2 to move data between HubSpot portals and sources like Zoho.
When we have finalised the data imports we will share our experiences.
Shot 6: Opinion of the Week
Strategy versus Tactics:
Takeaway: it’s OK to work on some tactical items in order to test ideas that lead to a strategy.
As usual the Farnam Street blog will make you smarter:
https://fs.blog/2018/08/strategy-vs-tactics/
In Good Strategy, Bad Strategy, Richard Rumelt writes: “The most basic idea of strategy is the application of strength against weakness. Or if you prefer, strength applied to the most promising opportunity…A good strategy doesn’t just draw on existing strength; it creates strength.”
“According to the skilled strategist Sun Tzu, strategy is about winning before the battle begins, while tactics are about striking at weakness.”
Shot 7: Outreach Tactic of the Week
Whatagraph email outreach Ian received
The outreach email included (possibly contrived) ‘internal’ emails between the team before reaching out to Ian.
Shot 8: Resource of the Week
The Perfect Blog Post
https://twitter.com/larrykim/status/1027981726340005888?s=12
Shot 9: Quote of the Week
“If you don’t have a strategy, you are part of someone else’s strategy.”
Shot 10: Bonus Links of the Week
Moz are updating their Beginner’s Guide to SEO:
https://moz.com/beginners-guide-to-seo
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