Welcome to Episode 28 of HubShots!
Recorded: Monday 04 April 2016
Shot 1: Inbound Thought of the Week
Predictions for Inbound 2016
- Loving the HubSpot COS and think the potential for this tool is under-estimated
- Craig is predicting that HubSpot announces big improvements to the HubSpot COS including a plugin marketplace (ie similar to the Template Marketplace)
Choosing your sessions for Inbound
Pre-registering for sessions in the weeks before inbound
Shot 2: HubSpot feature/tip of the Week
Inbound Sales Certification
Inbound sales transforms selling to match the way people buy. This class will introduce you to the world of inbound selling and the Inbound Sales Methodology.
Comparing Inbound Sales to Legacy Sales
Shot 3: Resource of the Week
The Sales Acceleration Formula by Mark Roberge
He is one of the instructors in the Inbound Sales Certification training videos
Shot 4: Challenge of the Week
Shot 5: Opinion of the Week
“We live in an agile age,” Earls said. “We’ve got to move faster than we’ve ever done before. Traditional strategy and creative strategy thinking isn’t yet equipped to do that. I found myself bemused by why it would take 6 months to come up with a fairly original and vague idea. That’s not good enough anymore. We have to work much harder.”
Copy the good things (that people and companies make available) and learn from them.
Shot 6: General Tip of the Week
Creating a list based on people who have opted out of all email
Shot 7: State of Inbound Item of the Week
Be part of the 8th annual survey:
Welcome to HubSpot's State of Inbound 2016 Survey!
The survey will take approximately 15 minutes. Your individual response will be completely anonymous when we publish this report, as they will only publicly report the data in aggregate.
Shot 8: Motivation of the Week
Mindset by Dr Carol S Dweck: http://www.amazon.com/Mindset-The-New-Psychology-Success/dp/0345472322
(btw Another of Craig's predictions is that Dr Dweck wll be a speaker at Inbound)
Growth Mindset versus Fixed Mindset
Shot 9: Community Item of the Week
Feedback about the recent Sydney HUG
Moby gave an excellent interview, Chris Fell (from g2m) provided a super useful overview of matching content with different stages of the buyer’s journey.
Shot 10: Podcast of the Week
InboundBuzz by Moby: https://itunes.apple.com/us/podcast/inboundbuzz/id1090718627
Shot 11: Lol off the Week
Got a cold outreach email with the ‘Sent from my iPhone’ note under their name, but then there was all the unsubscribe link details after that.
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