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Welcome to Episode 30 of HubShots!

Recorded: Tuesday 19 April 2016

Welcome

We made it to episode 30 - here’s to producing episode 50 before we get to Inbound...!

How many days to INBOUND16 > https://hubshots.com/inbound-countdown/

Shot 1: Inbound Tip of the Week

HubShots Inbound16 Meetup

Nervous about not knowing anyone at Inbound? Don’t worry - we’re organising a meet up on the first night so you can meet a friendly face.
Inbound prediction: Bill and Melinda Gates will be speakers
Alec Baldwin has just been announced as a keynote speaker: https://www.inbound.com/

Shot 2: HubSpot Feature/Tip of the Week

Add both a link and an image CTA in emails - otherwise Google Apps might sometimes not show images.
Action item: Get Feedback from recipients about whether your CTA images are showing in emails

Using HotJar with HubSpot: http://docs.hotjar.com/docs/using-hotjar-with-hubspot
Action item: If you are using HotJar (click tracking tool) with HubSpot make sure you use the integration

Shot 3: Challenge of the Week

Understanding what is important to clients and not to us.
Action item: Get Feedback about what is *really* working (use data and subject matter expertise, not ignorance)

Shot 4: General Tip of the Week

Using Facebook page promotion - going old school :-)
Just because something stopped working a while back, doesn’t mean it hasn’t changed since them.
Action item: Retest old tactics again to see if they’ve changed in their effectiveness

Shot 5: State of Inbound Item of the Week

Feedback about what Buyers want from Sales: https://research.hubspot.com/reports/buyers-speak-out-how-sales-needs-to-evolve

3 Key Takeaways:

1: demos are part of the awareness stage

Interesting behaviour trend:
"Our data shows that a third of buyers want the opportunity to see a product in action very early on. They want a very tangible understanding of what they’re potentially buying, and they want it right away."

How you can respond:
"Most teams can’t spare valuable sales time on a early product demo before a buyer is properly vetted. A pre-recorded video demo that is clearly visible on a vendor’s website can satisfy the buyer’s content needs and has the potential to be an useful prospecting and qualifying tool for companies that have products that require demonstrations."

2: what buyers want versus what sales want to discuss on the first sales call

The Sales Disconnect
Action item: use this feedback about the sales disconnect to help change your approach to sales calls

3: Customer service generate the most trust, marketing content is next, ahead of sales, PR and advertising

Customer Service are more trusted
This is really useful feedback!
Action item: Incorporate the Customer Service team into your Buyer’s journey

Take 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/
Direct link to the survey: https://soi2016.questionpro.com/

Shot 6: Motivation of the Week

Feedback from a customer.
Web site grader - customer sent me their bad grader with SEO: https://website.grader.com

Need help improving your website grader score? fill out this form: https://hubshots.com/website-grader-help/

Shot 7: Resource of the Week

HubSpot Connect partner - Beacon:  www.beacon.by
@beacon_by

Available on App Sumo for $25 - use AppSumo for testing and getting feedback: http://www.appsumo.com/beacon/

Shot 8: Podcast of the Week

Caught up on my HubCast listening - some good tips from George and Marcus: http://www.thesaleslion.com/the-hubcast-86-smart-content-cost-articles-hubspot-favicons/

Helpful feedback on how to write a cost article: http://www.thesaleslion.com/how-to-write-cost-article-template-tips-instructions/

Leave us your feedback - how can we improve the show to give you more value? Leave us a comment or use our Contact Us page: https://hubshots.com/contact/

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HubShots Episode 30

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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