Nervous about not knowing anyone at Inbound? Don’t worry - we’re organising a meet up on the first night so you can meet a friendly face. Inbound prediction: Bill and Melinda Gates will be speakers Alec Baldwin has just been announced as a keynote speaker: https://www.inbound.com/
Shot 2: HubSpot Feature/Tip of the Week
Add both a link and an image CTA in emails - otherwise Google Apps might sometimes not show images. Action item: Get Feedback from recipients about whether your CTA images are showing in emails
Understanding what is important to clients and not to us. Action item: Get Feedback about what is *really* working (use data and subject matter expertise, not ignorance)
Shot 4: General Tip of the Week
Using Facebook page promotion - going old school :-) Just because something stopped working a while back, doesn’t mean it hasn’t changed since them. Action item: Retest old tactics again to see if they’ve changed in their effectiveness
Interesting behaviour trend: "Our data shows that a third of buyers want the opportunity to see a product in action very early on. They want a very tangible understanding of what they’re potentially buying, and they want it right away."
How you can respond: "Most teams can’t spare valuable sales time on a early product demo before a buyer is properly vetted. A pre-recorded video demo that is clearly visible on a vendor’s website can satisfy the buyer’s content needs and has the potential to be an useful prospecting and qualifying tool for companies that have products that require demonstrations."
2: what buyers want versus what sales want to discuss on the first sales call
Action item: use this feedback about the sales disconnect to help change your approach to sales calls
3: Customer service generate the most trust, marketing content is next, ahead of sales, PR and advertising
This is really useful feedback! Action item: Incorporate the Customer Service team into your Buyer’s journey