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Recorded: Tuesday 13 September 2022 | Published: Friday 16 September 2022
This episode of HubShots is different to our usual format. This week Ian and I put our usual 'Shots' based list to the side and instead had an ad-hoc chat about our impressions of INBOUND22 - HubSpot's massive event in Boston, that was held last week.
We chatted through the main themes presented in the keynote, and a few of our initial takeaways.
Since this was a combined in-person and on-demand event it was interesting to ‘feel’ the difference.
I’m used to watching YouTube videos that are polished and efficient. The live experience highlights just how inefficient in-person events are. Keynotes that take 20 mins to deliver in person would be achieved by a 10 min produced video.
The in-person presentations usually dumb down the content to cater for the audience mix - since you can’t easily stop and rewind or pause like you can on YT.
Which raises the question - why attend events in-person if they are so inefficient?
As we discuss in the show - attending in-person is less about the content, and more about the connections...
Which brings us to the central theme of the event: Connecting.