Welcome to HubShots Episode 33
Recorded: Monday 09 May 2016
Feedback from Ian's Google Partner event:
- Businesses are realising that sales and marketing really do need to co-exist and be on the same page.
- Everyone loved the Google Cardboard and experiencing some virtual reality.
Shot 1: Inbound Thought of the Week
The value of Thank You pages, and the importance of thinking through the goal of thank you pages:
- Have another offer (while they are waiting)
- Give them confidence their request has been recorded, include a timeframe for when they will receive an email or reply
Shot 2: HubSpot feature/tip of the Week
New Paid Social channel in the Sources report:
If utm_medium="paid" and utm_source = the name of a social network OR utm_medium="paid" and referring domain is a social media site OR utm_source OR utm_medium ="paidsocial"
They don’t support utm_medium=”cpc” or “ppc” which is a little strange - Craig is raising that with HubSpot.
Eg here’s a typical parameter string we use with Facebook advertising:
this will now have to change to:
Here’s an example of how it looks in Facebook Power Editor when editing an ad:
Shot 3: Challenge of the Week
Finding people to help with specific tasks - outsourcing can be daunting!
Tips for Outsourcing
It’s not just overseas, there’s also lots of local freelancing options available.
http://www.virtualstafffinder.com/ - Chris Ducker - VirtualStaffFinder - included contract stuff, did the testing of applicants
Key skills they can help with
- Graphic design
- Data migration
- Content population
- Writing blog posts, articles and ebooks
- Social media management
- Outreach research
Tips for managing freelancers
- Be very specific about their tasks, define the processes and results required
- Check in regularly (communication is very important)
- Make sure they know they can contact you easily eg Skype, Slack, IM
- Give them a test task as a first project, so you can gauge strengths and weaknesses, don’t expect perfection at first
- Give regular feedback and bonuses
- Have a daily report they can complete so you can track progress...I use a Google Form
- If they work for you fulltime, know their birthday, special holidays etc.
- Visit them!
Shot 4: Opinion of the Week
Be careful of setting up shop on rented land eg putting all your effort into Facebook.
Ian share’s insights from a conversation with a legal marketing person.
Also be careful to use medium.com as a channel, not your full site blog host
Shot 5: General Tip of the Week
Check your site speed. Use Google https://developers.google.com/speed/pagespeed/insights/ or http://website.grader.com/
If you want help optimising your site and hosting talk to us.
Shot 6: State of Inbound Item of the Week
Take 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/
Direct link to the survey: https://soi2016.questionpro.com/
Shot 7: App of the Week
Scannable - https://itunes.apple.com/au/app/evernote-scannable/id883338188?mt=8
No need for a big clunky scanner these days - instead just use your phone.
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