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Welcome to HubShots Episode 33

Recorded: Monday 09 May 2016

Welcome

Feedback from Ian's Google Partner event:

- Businesses are realising that sales and marketing really do need to co-exist and be on the same page.
- Everyone loved the Google Cardboard and experiencing some virtual reality.

Inboundcountdown.com -

Shot 1: Inbound Thought of the Week

The value of Thank You pages, and the importance of thinking through the goal of thank you pages:

- Have another offer (while they are waiting)
- Give them confidence their request has been recorded, include a timeframe for when they will receive an email or reply

Shot 2: HubSpot feature/tip of the Week

New Paid Social channel in the Sources report:

HubSpot Paid Social Report Source

If utm_medium="paid" and utm_source = the name of a social network OR utm_medium="paid" and referring domain is a social media site OR utm_source OR utm_medium ="paidsocial"

They don’t support utm_medium=”cpc” or “ppc” which is a little strange - Craig is raising that with HubSpot.

Eg here’s a typical parameter string we use with Facebook advertising:

utm_source=facebook&utm_medium=cpc&utm_content=feed&utm_campaign=your-campaign-name

this will now have to change to:

utm_source=facebook&utm_medium=paidsocial&utm_content=feed&utm_campaign=your-campaign-name

Here’s an example of how it looks in Facebook Power Editor when editing an ad:

Facebook URL parameters

Shot 3: Challenge of the Week

Finding people to help with specific tasks - outsourcing can be daunting!

Tips for Outsourcing

It’s not just overseas, there’s also lots of local freelancing options available.

Finding freelancers:

https://www.upwork.com/

http://jobs.problogger.net/

http://freelancer.com/

https://www.onlinejobs.ph/

http://www.virtualstafffinder.com/ - Chris Ducker - VirtualStaffFinder - included contract stuff, did the testing of applicants

Key skills they can help with

- Research

- Graphic design

- Data migration

- Content population

- Writing blog posts, articles and ebooks

- Social media management

- Outreach research

Tips for managing freelancers

- Be very specific about their tasks, define the processes and results required

- Check in regularly (communication is very important)

- Make sure they know they can contact you easily eg Skype, Slack, IM

- Give them a test task as a first project, so you can gauge strengths and weaknesses, don’t expect perfection at first

- Give regular feedback and bonuses

- Have a daily report they can complete so you can track progress...I use a Google Form

- If they work for you fulltime, know their birthday, special holidays etc.

- Visit them!

Shot 4: Opinion of the Week

Be careful of setting up shop on rented land eg putting all your effort into Facebook.

Ian share’s insights from a conversation with a legal marketing person.

Also be careful to use medium.com as a channel, not your full site blog host

Shot 5: General Tip of the Week

Check your site speed. Use Google https://developers.google.com/speed/pagespeed/insights/ or http://website.grader.com/

If you want help optimising your site and hosting talk to us.

Shot 6: State of Inbound Item of the Week

Take 15 minutes to do the State of Inbound Report: http://www.stateofinbound.com/

Direct link to the survey: https://soi2016.questionpro.com/

Shot 7: App of the Week

Scannable - https://itunes.apple.com/au/app/evernote-scannable/id883338188?mt=8
No need for a big clunky scanner these days - instead just use your phone.

Get a copy of Inbound Marketing by Dharmesh and Brian:

https://www.facebook.com/HubShotsPodcast/photos/a.1034322543255392.1073741828.1013403638680616/1122408647780114/?type=3&theater

Episode 33 of HubShots

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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