Welcome to Episode 46 of HubShots!
Recorded: 08 August 2016 - Published: 18 August 2016
Welcome to the Olympic edition
Shot 1: Inbound Thought of the Week
Ali Wong is the comedian (last year it was Amy Schumer)
91 days and counting to INBOUND! http://inboundcountdown.com
Chris Brogan’s post on how to survive as an introvert at a big event:
See also Craig’s wife’s tip:
Shot 2: HubSpot Feature/Tip of the Week
Email Smart Send
Schedule your email to adjust to each recipient’s local time zone.
Shout out to Chris Mottram who produces our podcast: http://www.mottrammediagroup.com/
Craig’s request: make it available for RSS-to-Email sends as well...
Shot 3: Challenge of the Week
Customers wanting to put sales content in the awareness stage.
We’re working on an ebook campaign with a major brand - the ebook provides high value content for people starting their journey. There’s a second ebook and full email nurture campaign designed that will guide contacts along their journey. Everything was signed off, but at the last minute the GM has questioned the ebook and asked for a 4 page sales promotion to be added to the first ebook…
The Buyer’s Journey:
Shot 4: Opinion of the Week
I like Instagram Stories
Haven’t found anyone who doesn’t… really liked how Kevin Systrom gave snapchat all the credit for the stories format and then spoke about the value of formats:
Eg News feed, hashtags, @usernames, filters are examples of formats
Innovation can include taking an existing format and applying to a new platform/audience
Shot 5: General Tip of the Week
Instagram Stories > Swiping left to access publishing immediately!
Shot 6: State of Inbound Item of the Week
Setting up your first Inbound campaign in HubSpot
Check out the Projects available in the Productivity menu
Over the next few weeks we’re going to discuss the Content Offer Campaign:
View the template and Add to your projects.
Click on each item to see instructions for each step
- Content creation => content offer => persona => buyer’s journey stage
- Content campaign
- Content promotion
Always map your content offer to your buyer personas and a buyer's journey stage.
Shot 7: Motivation of the Week
Unsubscribe from all your noisy newsletters!
Also try Unroll.me (thanks Chris)
Shot 8: Resource of the Week
Redirects will potentially give full value - Google will work it out:
Shot 9: Community Item of the Week
AdWords expanded text ads:
Shot 10: Podcast of the Week
Content Sells episode 34: Content Plan - The Can’t-Get-It-Wrong Content Marketing Strategy
Excellent reminder of planning out content
Shot 11: App of the Week
Instagram - play with Instagram stories