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Welcome to Episode 51 of HubShots!

Recorded: Monday 19 September 2016 | Published: Thursday 22 September 2016

Welcome

Shot 1: Inbound Thought of the Week

Inboundcountdown.com - 50 days until Inbound

Another spotlight speaker announced - Angela Duckworth

http://www.inbound.com/speakers/angela-duckworth

Author of Grit - http://www.bookdepository.com/Grit-Angel-Duckworth/9781785040191

Craig is reading this at the moment - and she would have been one of his predictions!

HubShots meetup plan - we’ll use WhatsApp to tell you where we are, so you never have to feel isolated.

Varun mentioned that there 60-70 Australian HubSpotters attending.

Shot 2: HubSpot Feature/Tip of the Week

Something new: http://www.hubspot.com/2016-product-refresh

Something old: Using Settings in Workflows: Suppressions and Priorities:

hubspot workflow suppressions

This isn’t new - it’s been there for ages - but a good reminder to use these features.

Shot 3: Opinion of the Week

When people say they want a new website, actually they are saying they want a new web strategy

If you are planning a new web site and you only focus on look and feel you’ve missed a key part.

Takeaway: ask the ‘5 Why?s’ : https://en.wikipedia.org/wiki/5_Whys

Shot 4: Challenge of the Week

Even though a business has made sales does not mean everything on a website is geared to drive sales.

So we are working on a website that sells a product on a recurring payment.  What we analysed and went to optimise the content on the site we discovered that there were many points of friction.

  1. No one thought about the buyer’s journey.
  2. Offers at each stage of the journey were not clear.
  3. The path to conversion was unclear.

Takeaway - don’t believe everything someone tells you, go look for yourself and evaluate the buyer’s journey and the content.

Shot 5: Pro Tip of the Week

LinkedIn conversion tracking is now available - finally:

https://business.linkedin.com/marketing-solutions/conversion-tracking

Shot 6: State of Inbound Item of the Week

The new State of Inbound report is now available:

http://www.stateofinbound.com/

P29 Sales challenges:

Getting a response is now the biggest difficulty:

p29 sales difficulty

Key takeaway: get creative about getting cut-through. Quality over quantity.

Notice: Customer references is a big influence:

p107 sources of purchase information

Key takeaway: use case studies in your consideration and decision mode strategies.

Shot 7: Resource of the Week

Larry Kim and Jon Loomer - as usual :-)

http://www.jonloomer.com/2016/09/15/facebook-image-dimensions-2016/

1200 x 627 versus 1200 x 628

Great place to start is Canva when creating images.

Shot 8: Community Item of the Week

Facebook news feed hacking - from Larry Kim:

http://www.wordstream.com/blog/ws/2016/07/20/facebook-newsfeed-algorithm

Shot 9: Podcast of the Week

BROADCAST - Inbound Learning Broadcast

By HubSpot Academy

png 2

https://itunes.apple.com/au/podcast/broadcast-inbound-learning/id990728424?mt=2

Shot 10: App of the Week

Lil BUB Weather: http://lilbub.com/

lilBUB

http://www.weatherbubapp.com/

Here’s some of our favourite tools:

  • SEMrush
  • BuzzSumo
  • Google Docs
  • Slack
  • Ahrefs
  • Google Analytics
  • Google Tag Manager
  • Canva

Shot 11: Quote of the Week

“Purpose - the intention to contribute to the well-being of others”

― Angela Duckworth

HubShots Episode 51

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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