Welcome to Episode 51 of HubShots!
Recorded: Monday 19 September 2016 | Published: Thursday 22 September 2016
Welcome
Shot 1: Inbound Thought of the Week
Inboundcountdown.com - 50 days until Inbound
Another spotlight speaker announced - Angela Duckworth
http://www.inbound.com/speakers/angela-duckworth
Author of Grit - http://www.bookdepository.com/Grit-Angel-Duckworth/9781785040191
Craig is reading this at the moment - and she would have been one of his predictions!
HubShots meetup plan - we’ll use WhatsApp to tell you where we are, so you never have to feel isolated.
Varun mentioned that there 60-70 Australian HubSpotters attending.
Shot 2: HubSpot Feature/Tip of the Week
Something new: http://www.hubspot.com/2016-product-refresh
Something old: Using Settings in Workflows: Suppressions and Priorities:
This isn’t new - it’s been there for ages - but a good reminder to use these features.
Shot 3: Opinion of the Week
When people say they want a new website, actually they are saying they want a new web strategy
If you are planning a new web site and you only focus on look and feel you’ve missed a key part.
Takeaway: ask the ‘5 Why?s’ : https://en.wikipedia.org/wiki/5_Whys
Shot 4: Challenge of the Week
Even though a business has made sales does not mean everything on a website is geared to drive sales.
So we are working on a website that sells a product on a recurring payment. What we analysed and went to optimise the content on the site we discovered that there were many points of friction.
- No one thought about the buyer’s journey.
- Offers at each stage of the journey were not clear.
- The path to conversion was unclear.
Takeaway - don’t believe everything someone tells you, go look for yourself and evaluate the buyer’s journey and the content.
Shot 5: Pro Tip of the Week
LinkedIn conversion tracking is now available - finally:
https://business.linkedin.com/marketing-solutions/conversion-tracking
Shot 6: State of Inbound Item of the Week
The new State of Inbound report is now available:
http://www.stateofinbound.com/
P29 Sales challenges:
Getting a response is now the biggest difficulty:
Key takeaway: get creative about getting cut-through. Quality over quantity.
Notice: Customer references is a big influence:
Key takeaway: use case studies in your consideration and decision mode strategies.
Shot 7: Resource of the Week
Larry Kim and Jon Loomer - as usual :-)
http://www.jonloomer.com/2016/09/15/facebook-image-dimensions-2016/
1200 x 627 versus 1200 x 628
Great place to start is Canva when creating images.
Shot 8: Community Item of the Week
Facebook news feed hacking - from Larry Kim:
http://www.wordstream.com/blog/ws/2016/07/20/facebook-newsfeed-algorithm
Shot 9: Podcast of the Week
BROADCAST - Inbound Learning Broadcast
By HubSpot Academy
https://itunes.apple.com/au/podcast/broadcast-inbound-learning/id990728424?mt=2
Shot 10: App of the Week
Lil BUB Weather: http://lilbub.com/
Here’s some of our favourite tools:
- SEMrush
- BuzzSumo
- Google Docs
- Slack
- Ahrefs
- Google Analytics
- Google Tag Manager
- Canva
Shot 11: Quote of the Week
“Purpose - the intention to contribute to the well-being of others”
― Angela Duckworth
