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Welcome to Episode 110 of HubShots!

Asia-Pacific’s #1 HubSpot focused podcast

This episode we chat about Inbound 2018, the Sydney HubSpot User Group, XML Sitemaps in HubSpot, forcing SSL in HubSpot, Mobile Search Ranking factors, HubSpot Workflows versus Sequences, plus a good post from Seth Godin.

Listen to the show here: https://soundcloud.com/hubshots/110-inbound18-sitemaps-ssl-in-hubspot-and-workflows-vs-sequences

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Join our WhatsApp group here: https://hubshots.com/whatsapp/

Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/

Recorded: Monday 22 January 2018 | Published:

Shot 1: Inbound Thought of the Week

Only 225 days to Inbound 2018 as we record this episode:

https://hubshots.com/inbound-countdown/

But only 30 or so days until the first Sydney HUG for 2018.

http://sydney.hubspotusergroups.com/

Sydney HUG at the end of February, and aiming for last Wednesday of every second month

Shot 2: HubSpot Marketing Tip of the Week

Getting your XML sitemap from HubSpot

Content menu > Content Settings > Sitemaps

hubspot xml sitemaps

Select your site, and the tick/untick which pages to include, and publish any updates.

Video: Adding your HubSpot site XML sitemap to Google Search Console

https://www.youtube.com/watch?v=jf1Y_ejFv-8

https://www.youtube.com/watch?v=jf1Y_ejFv-8

Shot 3: HubSpot Gotcha of the Week

Enabled SSL versus Enforced SSL

It’s easy to miss enforcing SSL on your site - you’ve setup the DNS for https:// but find that some links (eg XML sitemap links) are still http://

This can also happen with landing pages not forcing to https:// versions.

The solution is simple - you need to Require SSL ie force the SSL in domain manager:

Content menu > Content Settings > Domain Manager > Edit domain

Tick this option and Save:

hubspot domain ssl

Note: Can take upto an hour for all links (eg in XML sitemap) to be updated.

Shot 4: Marketing Tip of the Week

Mobile Search Ranking Factors

Mobile Search ranking factors - page speed becoming a factor in July 2018 (following the footsteps of Desktop which has had speed as a ranking factor for a while)

https://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html

Only pages that “deliver the slowest experience to users” will be impacted by this update, the company says.

https://searchengineland.com/google-speed-update-page-speed-will-become-ranking-factor-mobile-search-289904

https://searchengineland.com/faqs-new-google-speed-update-amp-pages-search-console-notifications-desktop-pages-289929

Shot 5: HubSpot Marketing & Sales Feature of the Week

Workflows versus Sequences

1:M versus 1:1

Marketing versus Sales

Workflows: Automated nurturing for lists (usually by Marketing)

Sequences: Automated follow up for individuals (usually by Sales)

https://blog.hubspot.com/customers/using-sequences

Here is a list of sample Workflows > https://knowledge.hubspot.com/articles/kcs_article/workflows/list-of-sample-workflows

Shot 6: Opinion of the Week

Voice Search - Neil Patel comment

http://marketingschool.io/the-marketing-advice-you-need-to-hear-but-dont-want-to-ep-539/

Neil talks about it here [01:05] SEO is changing because of voice searches.  We mentioned this last week and how things will change.

So we need to diversify and be prepared for changes.  Never assume that things will remain.  Always be ready for change.

Shot 7: Podcast of the Week

Our Top 5 episodes from 2017:

hubshots top 5 last year

Our Top 5 Episodes of all time:

hubshots top 5 alltime

Here’s the link to the Brian Halligan episode:

https://hubshots.com/episode-100/

Shot 8: Resource of the Week

Seth Godin post - Please don’t kill the blogs

http://sethgodin.typepad.com/seths_blog/2018/01/an-open-note-to-google.html

Shot 9: Quote of the Week

"While others make noise, quietly create value. While they fight for attention, just follow your heart."

  • Dharmesh Shah (Co-founder of HubSpot)

Shot 10: Bonus Links of the Week

https://blog.hubspot.com/customers/instagram-content-strategy

https://gaps.com/future-of-link-building/

https://shift.newco.co/pinterests-third-way-a1877c5f1001

https://www.farnamstreetblog.com/2017/12/best-farnam-street-2017/

https://getuplift.co/distribute-your-content-in-a-crowded-market/

Delightful:

https://25iq.com/2017/12/22/investing-and-business-lessons-from-the-princess-bride/

Tool to investigate:

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 110

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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