2 min read

Episode 58: #Inbound16, HubSpot Academy Updates, Finding your Twitter voice, Content that gets shared

Picture of HubShots HubShots 13 November 2016

Episodes

Episode 58: #Inbound16, HubSpot Academy Updates, Finding your Twitter voice, Content that gets shared

Welcome to Episode 58 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search and Be Found and Craig Bailey from XEN Systems.

Recorded: Monday 07 November 2016 | Published: Saturday 12 November 2016

Welcome to the Election Episode

Shot 1: Inbound Thought of the Week

http://inboundcountdown.com - less than 14 hours left!

Looking forward to Charles Duhigg - just read his book The Power of Habit - tons of interesting insights into how people can reset their habits for better productivity and achievement.

Join the HubShots Facebook Group:

https://www.facebook.com/groups/1608138752821574/

We had a bit of an early taste - visiting the HubSpot offices this morning, running into Luke Summerfield, Bertie, Mo, Varun, Brent, Ryan, Kat, Angus, Madison

Shot 2: HubSpot Feature/Tip of the Week

HubSpot’s new learning centre - for managing all your certifications

Another reminder to do the training - so much good content.

Takeaway: never say things along the way about talking about the releases.

Shot 3: Challenge of the Week

How Slack uses Twitter:

https://slackhq.com/finding-our-twitter-voice-2684669345ab#.218db7v1l

Document a process for how you ‘speak’ on each of your company channels.

Shot 4: Stat of the Week

INBOUND is sold out! I heard from a birdy that there is around 20,000 people attending this year!

Shot 5: Opinion of the Week

A contrarian, but I think accurate, look at how Google is destroying the search ecosystem:

http://www.seobook.com/securing-fear-and-mobile-monetization

Shot 6: Pro Tip of the Week

What types of content get shared:

http://buzzsumo.com/blog/magical-content-gets-links-shares-new-research-buzzsumo-majestic/

Our research identified five content types that have the potential to achieve both high numbers of shares and high numbers of domain links. These are:

Shot 7: Resource of the Week

Lead scoring and nurturing:

https://medium.com/startup-grind/how-to-design-lead-nurturing-lead-scoring-and-drip-email-campaigns-9961024f6605#.h6lgnbmr6

Although it covers a different product - Drip - the approaches he goes through are well worth reviewing.

Particularly understanding lead nurturing versus customer nurturing, and also the different types of nurturing that apply to early startup companies versus established companies.