Great way to get everyone on the team on the same page and understand the basics of HubSpot CRM and HubSpot Sales software. Contains:
2 Hours to do it
Shot 2: HubSpot Marketing Feature of the Week
Shutterstock integration into File Manager:
Shutterstock Integration: 60,000 Royalty Free Images within HubSpot Now Available
If you're a content creator, you know finding the right image can be time consuming and full of legal complexities. Today, we're happy to announce an integration with Shutterstock which will make 60,000 images from their gallery available free within HubSpot.
Making sure you thought about the whole signup process and what a free trial means to potential users and customers.
Shot 6: Creative Top 10 of the Week
Ian’s challenge to Craig:
How to differently promote an Australian building materials distributor & supplier to residential, commercial, industrial, building and construction industries.
Good marketing = clever targeting + specific content
Create ideal buyer profiles and personas for each market
Prepare a matrix of personas versus channels where they ‘hang out’
Plan content for each channel and persona => there is always room for a high quality guide eg How To Choose A Supplier for Your Home Renovation -> do this for each buyer profile
Consider utility versus entertainment: think of ways to make the brand memorable, think of your ‘will it blend’ equivalent eg it could be a particular material is incorporated into a campaign showing its particular strengths => video
Target people on Facebook who are interested in renovation, interior design and promote via FB, Instagram and Messenger => SEM
Target people on Facebook who are builders and promote a key differentiator (choose one of delivery, price, quality) => SEM
Use a service like Task Rabbit to get someone to drive around a suburb and make a note of all the building projects underway (eg sign in front yard), then direct mail each of those builders with details of materials they’ll need in the next stage of the building => direct mail, SMS
Target specific commercial industry segments eg hospitals, nursing homes and highlight case studies of happy customers => case study guide
Target specific partner channels eg architects, plumbers, electricians, interior designers and provide guides for each specific type => ebook
Target particular construction sites you know have had supply issues and directly contact the site foreman (foreperson) => phone calls
Consider common pain points: eg late delivery and provide differentiated service that will overcome that stress => highlight in partner tenders
Shot 7: Podcast of the Week
PNR - Joe Pulizzi and Robert Rose on considering business models for content companies: