HubShots Daily Tip

A new tip (or reminder) related to HubSpot every day!

Strategy: Belief Building

Marketing = Making an Argument

Beliefs:
- What does my prospect need to believe in order to buy?
- Make a claim ⇒ Provide proof

Consider:
- Have you been merely publishing content related to your topic, or have you been making an argument?
- ‘Are you trying to sell fancy eggs using commodity eggs content’?

Credit: Billy Broas