HubShots Daily Tip

A new tip (or reminder) related to HubSpot every day!

Marketing Emails: Optimise for Engagement

When setting up your marketing email recipients, HubSpot gives you three options to manage engagement levels:

- Maximise reach: Sends to all contacts in your selected recipient segment.
- Improve open rate: Automatically excludes unengaged contacts.
- Prioritise open rate: Limits the send to only your most engaged contacts.

A simple way to protect sender deliverability and improve open rates without needing to manually build separate exclusion lists.