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HubSpot Suppression Lists (Segments)

Reminder: Creating suppression segments (lists) is handy for grouping together a bunch of contacts that you want to exclude from things (eg workflows, emails, other segments, etc)

Typical criteria we use in the Segment filters include:
- bounced
- unsubscribed
- unengaged (eg haven't clicked a link in an email for a while, haven't visited for a long period, etc but be. careful about using email open since it can be inaccurate)
- specific lifecycles eg we mark some contacts as having a lifecycle of 'Spam' if they continually spam our website forms (we find this is easier than deleting and then having to delete them again)

You can also add custom properties:
- create a custom property such as 'Do not contact' or 'Exclude from workflows'

In workflow trigger settings you can set which Segments to exclude.