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HubSpot Form Submissions Rates

Reminder: you can use the submission rate on HubSpot forms to quickly understand how effectively they are converting.

I like to sort by the Submissions / Page View ratio column.
I usually filter out anything that has less than 30 pageviews, just to avoid skewing the results.

As a general rule you can probably assume that the Page Views are undercounted (eg from people blocking tracking scripts when the forms are on non-HubSpot pages).

Which means that your submission rates are probably a little higher than reported.

Note also, that sometimes they are wildly under reported eg see the first 3 form results below (they have more submissions than pageviews!).