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HubSpot Last Marketing Email Name

The 'Last Marketing Email Name' property on a contact is handy way to segment contacts based on emails they've been sent.

Handy when you have good naming conventions for emails, and there a multiple emails you want to search across.

In the example below we want to find contacts who have been sent any of the nurture emails for a particular brand (GOW). There are dozens of nurture emails, in different workflow series.

Instead of having to select all the different emails (as an associated Event), we can simply check if the Last Marketing Email has ever been one of the nurture emails.