HubShots Daily Tip

A new tip (or reminder) related to HubSpot every day!

Panadol versus Vitamins

What does your ideal client need now (versus later).

Most new clients need a key short term problem solved before they can think more longer term.

For example, focus on quick on-demand support and sharp training initially, before moving to more transformative engagements.

Unless you're a well known brand, clients usually (but not always) need a quick win in order to trust you fully.

(Further: the above also highlights why being a well known brand is so important)

#Strategy