Welcome to episode 1 of HubShots
Recorded: Tuesday 06 October 2015
The episode 1 transcript is available here.
In this episode we cover:
Shot 1: Inbound thoughts
Still on a high?
Key takeaways
- Ian: the possibilities
- Craig: reminder about inbound marketing essentials: personas, lead scoring, buyer’s journey
Shot 2: Growth Driven Design
- the rise of growth driven design: http://www.growthdrivendesign.com/
Shot 3: Tip of the Week
HubSpot Emails
- new click visualisation map in emails
Shot 4: Resource of the week
HubSpot’s persona generator :
http://makemypersona.com/
Shot 5: Opinion of the week
Craig: the US is way ahead of AU, good motivation to lift our game...
Shot 6: Challenge of the week
Public holidays
- HubSpot workflows to the rescue! http://knowledge.hubspot.com/workflows-user-guide-v2/how-to-set-up-a-workflow-in-hubspot
Shot 7: Community recommendation of the week
Sydney HubSpot User Group:
http://sydney.hubspotusergroups.com/
- Chris Fell and the team: http://www.g2msolutions.com.au/chris-fell-g2m-solutions
Shot 8: Sales
HubSpot CRM:
http://www.hubspot.com/products/crm
- using the HubSpot CRM app
- we’ll be talking more about the 'HubSpot Sales platform’ next week, especially Sidekick for Business
