Episode 1: Growth Driven Design

Welcome to episode 1 of HubShots

Recorded: Tuesday 06 October 2015

The episode 1 transcript is available here.

In this episode we cover:

Shot 1: Inbound thoughts

• shout out to Ryan, Niti,  and the Sydney HubSpot team

• Ian: the possibilities
• Craig: reminder about inbound marketing essentials: personas, lead scoring, buyer’s journey

Shot 2: Growth Driven Design

• the rise of growth driven design: http://www.growthdrivendesign.com/

Shot 3: Tip of the Week

• new click visualisation map in emails

Shot 4: Resource of the week

Shot 5: Opinion of the week

Shot 6: Challenge of the week

• HubSpot workflows to the rescue! http://knowledge.hubspot.com/workflows-user-guide-v2/how-to-set-up-a-workflow-in-hubspot

Shot 7: Community recommendation of the week

• Chris Fell and the team: http://www.g2msolutions.com.au/chris-fell-g2m-solutions

Shot 8: Sales

• using the HubSpot CRM app
• we’ll be talking more about the 'HubSpot Sales platform’ next week, especially Sidekick for Business