9 min read
Note: this is an episode we recorded back before Inbound - and didn’t get around to posting. Enjoy!
Listen to the podcast here: https://soundcloud.com/hubshots/102-buying-from-bots
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Recorded: Wednesday 23 August 2017 | Published: Thursday 30 November 2017
Excellent post from Talia Wolf (who we’ve featured many times on the show) - this time another tip from her guide to higher email conversions:
I love her two formulas ( in section #5 ) for writing a compelling story:
Formula #1: PAS
Start by writing down the following:
Formula #2: AIDA
She has two worked examples to demonstrate these
Determining AdWords Search traffic versus AdWords Display traffic:
HubSpot Marketing Gotcha - Campaigns don’t report paid social traffic:
We thought this was interesting as it highlighted other things you can be doing to promote a piece and reach of content. They had to flex their creative muscles and the challenge was to come up with 50 ways!
It’s like their Top 10 Creative Ideas shot :-)
Ideas 9 and 10 - via recruitment channels - were creative! Eg content linked job listings
Checking you have your timeline filters correct so you are seeing everything you need to see and are not missing things.
Bonus feature - consolidating page views in the contact timeline:
Get a Yelp for Business Owners account and claim your business. Especially if you have people that visit your location. This also shows up on Apple Maps on an iPhone and that is where it draws the reviews for your business from! You can also get the Yelp for Business Owners app on your iPhone as well.
One Click Extension Manager:
Gold: How to 2x Your Business This Year: Lessons from Buying 29 Companies
From back in January when HubSpot released a research report around Artificial Intelligence:
The BfaB - Buy from a Bot trend:
The end of the article has some good examples of AI in action eg:
“The real problem is not whether machines think but whether men do. “
Other stuff we’ve been reading and recommend, but had to cut from the show:
Tool to investigate:
Some of Craig’s reading:
Please rate and leave us some feedback as this helps us.