MOST RECENT PODCAST EPISODES

Welcome to Episode 11 of HubShots!

Recorded: Tuesday 15 December 2015

In this episode we cover:

Welcome

Our second podcast recording in the same location (usually it is all via Skype)

We have some ‘limited edition’ stickers.

To get a free sticker simply leave us a note on the Contact page with your mailing address and we'll send you one.

The #hubshots stickers have arrived - https://hubshots.com #hubspot #podcast

A photo posted by Craig Bailey (@craigjamesbailey) on

Shot 1: Inbound Thought of the Week

Good Content versus Good Enough Content - Inbound talk by Ann Handley: http://www.inbound.com/blog/ann-handley-ideas-and-experiences

Some key takeaways:

  • Challenges the notion that quality is automatically counter to quantity
  • Biggest missed opportunity: playing it too safe
  • No slides though, plus leaving a comment completely refreshes the page and starts the video again.
  • Action item: make sure your video embeds provide a good user experience
  • I like how she uses MailChimp as an example… at a HubSpot conference.
  • Be bolder with our stories. Be the Voice in your industry

Shot 2: HubSpot feature/tip of the Week

Eventbrite integration notification in HubSpot - although I’m not sure if this is new or not? KB is from October: http://knowledge.hubspot.com/articles/kcs_article/integrations/how-to-connect-hubspot-and-eventbrite

A/B testing workflows: http://blog.hubspot.com/customers/a-b-test-workflows-and-automated-emails

See my comment at the end of the post

Action item: there’s alway multiple ways of doing things

Split testing in general - split your lists using the last digit of Contact ID (eg one list with even numbers, another with odd):

Simple HubSpot list splitting tip

If your Contact IDs are not populated, as an alternative you can use another test such as the first letter of a last name eg:

Smart list based on last name

Action item: Don’t under-estimate your brand, and Split testing email newsletter list: Always be testing!

Shot 3: Challenge of the Week

Not saying ‘hmmm’ all the time :-)

Trying to match HubSpot conversions with analytics:

I’ve finally been able to spend some time and confirm the above all works in both AdWords reporting and HubSpot reporting. Initially I was worried there might be some doubling up in analytics, but there were no issues.

Shot 4: Opinion of the Week

Really interesting: HubSpot purged their email subscriber list: http://blog.hubspot.com/marketing/blog-subscriber-graymail-purge

“After all, 550,000 subscribers is nothing but a vanity metric if 250,000 of those people aren't actually engaging with your content. And the people we were unsubscribing hadn't clicked through to our blog from any of the emails we'd sent them over the course of the last 6 months, so we weren't at risk of losing any email traffic.”

Interesting prediction: http://contentmarketinginstitute.com/2015/12/content-marketing-predictions-2016/

"I predict the emergence of ‘TweetRank.’ As sign-up growth slows, Twitter will boost its stock price by making ads more prominent. That means making some tweets less prominent. To decide which tweets get which treatment, there will be an algorithm. – Andy Crestodina, strategic director, Orbit Media Studios"

Shot 5: General Tip of the Week

Google's new accelerated mobile pages (AMP): http://www.searchenginejournal.com/google-to-roll-out-accelerated-mobile-pages-to-everyone-get-your-content-ready-now/146743/

Action item: investigate whether this could be beneficial for your business - especially if you have a lot of mobile traffic

Shot 6: State of Inbound Item of the Week

Content Marketing Institute Content Marketing Research 2016 report

http://contentmarketinginstitute.com/2015/11/australia-2016-content-marketing-research/

3714 respondents, 146 in Australia

  • p8 only 28% say they are effective - the rest said they were neutral or not effective
  • p12 57% of the most effective marketers meet daily or weekly
  • p13 64% say meetings are valuable

Shot 7: Motivation of the Week

Get a sticker! https://hubshots.com/contact/

Shot 8: Resource of the Week

This is awesome: Content Curation mega practices: http://www.siegemedia.com/content-curation

More on this next week.

Shot 9: Podcast of the Week

Each week we mention one of our favourite podcasts

The Readitfor.me OneBook Podcast: https://itunes.apple.com/us/podcast/readitfor.me-onebook-podcast/id973527627?mt=2

HubCast: http://www.thesaleslion.com/hubcast-podcast/

Get your stickers! https://hubshots.com/contact/

HubShots Episode 11

Comment Form

Free 30 minute consultation

with Ian and Craig

BOOK NOW

WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

THE HUBSPOT INTERVIEWS EBOOK

7 interviews with members of the HubSpot Sydney team.

DOWNLOAD

Notify Me each time a new HubShots
podcast episode
is available

WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

free 30 minute consultation

BOOK NOW