Using Smart Content - Relationship-driven Marketing
Smart content is content that is intelligently personalized to your customer’s needs. With Smart Content you can deliver content specifically tailored to where a prospect is in the buying process, or content targeted to people the very first time they visit. Smart Content lets you target content based on anything you know about your contacts.
Why implement smart content?
HubSpot looked at the data for more than 93,000 calls to action over a 12 month period. What they found was calls-to-action targeted to the user performed 42% better than calls to action that were generic.
Human beings are natural mimickers. The more you're conscious of the other side's posture, mannerisms, and word choices - and the more you subtly reflect those back - the more accurate you'll be at taking their perspective.
~ Daniel H. Pink
Shot 8: Bonus Links of the Week
Other stuff we’ve been reading and recommend, but had to cut from the show: