Link above shows you how to: 1) Use tables. 2) Specify line-height, font size, and color. 3) “Break” your text. 4) Add ALT text to images. 5) Use center tags. 6) Beware of background-images, padding, float, and forms. 7) Preview and test emails.
“People exposed to Facebook ads were significantly more likely to search for more cost-effective branded keywords and, in some cases, less likely to search for more expensive unbranded keywords.”
“People who saw Facebook ads were more likely to search and click through to an advertiser’s website, with campaigns experiencing an average 6.3% lift in mobile search traffic compared to an average .9% lift on desktop.”
Action item: If you aren't yet using Facebook Ads, at least set up a test
“Content curation is organizing and presenting external, valuable content in a particular niche and presenting that to a defined user base in a compelling way, with the goal of building an audience over time.”— Joe Pulizzi
“Summarized, effective content curation highlights amazing content readers have never seen, in a way that also adds value and impresses the original source.” – Ross Hudgens
Two key takeaways: 1. Find unseen valuable stuff and share it immediately 2. Use custom description when sharing that adds value