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Welcome to Episode 140 of HubShots!

Welcome to HubShots, APAC's number 1 HubSpot focussed podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

This episode we look at setting up HubSpot Users, Teams and Permissions. Plus think through the Chatbots versus Live Chat. And revisit No Pong!

Listen to the show here:
https://soundcloud.com/hubshots/140-hubspot-permissions-and-teams

HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Subscribe to our YouTube channel here: https://www.youtube.com/channel/UCD3Uo4X-IxPJLE8ygPDQhNQ

Join the Facebook group here: https://www.facebook.com/groups/hubshots/

Recorded: Wednesday 23 October 2018 | Published: Sunday 04 November 2018

Shot 1: Inbound Thought of the Week

Good to be in at HubSpot this morning. Caught up with Varun and Daniel. Got to meet the guys (Glenn and Michael) from Lupo Digital as well - hey guys!

If you are a HubSpot customer and working with a HubSpot account manager, ask if you can go in a visit one day - take your account manager out for a coffee or lunch!

Shot 2: HubSpot Marketing Feature of the Week

Teams and Roles in Enterprise

https://knowledge.hubspot.com/articles/kcs_article/settings/hubspot-user-roles-guide

Teams are kinda in place (still a little clunky in terms of view child teams), but able to be setup currently.

Team Only Contact access option

Contacts access - option for Team Only access:

hubspot team contact permissions

You get access to any contacts that other people in your team have access to.

Eg if other people in your Team are contact owners on contacts, you will get access to those contacts as well.

Coming soon is content partitioning

Content Partitioning. Organize the users in your HubSpot account on multiple levels based on teams, region, or other attributes. Up to now, you’ve been able to use Teams to control access to tools and to segment your database. Coming this November, you’ll be able to use teams to partition your content, too. For example, you could configure certain landing pages to only be accessible to your channel marketing team. This is going to be released as an included feature in our Marketing Hub Enterprise product.

But watch out for brand domains: https://www.hubspot.com/products/brand-domains

Speaking of permissions, consider carefully who is allowed to export out contact details:

hubspot contact export settings

Shot 3: HubSpot Gotcha of the Week

No gotcha this week!

Shot 4: Marketing Tip of the Week

Why Google Ads brand campaigns are important

https://xen.com.au/why-google-ads-brand-campaigns-are-important/

Shot 5: HubSpot Sales Feature of the Week

Overview of which Workflow actions each edition of HubSpot provides:

https://knowledge.hubspot.com/workflows-user-guide-v2/how-to-choose-your-workflow-actions

Eg Sales Hub Professional users can access workflows and do the basic tasks (contact properties, create tasks, add delays, etc), as well as Add Deals

Shot 6: Opinion of the Week

https://conversionxl.com/blog/live-chat-vs-chatbots/

An interesting quote:

IBM predicts that phone-based customer service will exist solely as a backup option by 2020.

“There is a central truth here: Chatbots cannot fake human-based customer service (yet). If your chatbot strategy hinges on sustaining that deceit, you’ll fail. However, a chatbot doesn’t need to simulate a human to be successful.

The companies that have succeeded with chatbots recognize how to deploy them now (for Tier 1 questions), when to shift to live chat (for complex issues), and how to start planning for the future of customer service that, as of now, remains uncertain.”

So I think about the context and outcome as this is focussed on customer support.

Shot 7: Listener Feedback of the Week

Emma loved our episode that mentioned No Pong, and they now use it all the time.

https://hubshots.com/episode-81/

You’re welcome No Pong.

Shot 8: Resource of the Week

What Are Messenger Ads? Everything You Need to Know About Click-to-Messenger Facebook Ads

https://mobilemonkey.com/blog/2018/08/10/what-are-facebook-messenger-ads

Shot 9: Quote of the Week

A quote about worrying about contact pricing in HubSpot.

“You have the keys to the Ferrari but you are too focused on the cost of filling it with the best fuel to drive it!” - Ian Jacob

Shot 10: Bonus Links of the Week

https://contentmarketinginstitute.com/2018/10/research-b2b-audience/

https://www.searchenginejournal.com/google-my-business-lets-businesses-add-products-to-listings/274369/amp/

Please rate and leave us some feedback as this helps us improve and reach more marketers.

HubShots Episode 140

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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