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Welcome to Episode 18 of HubShots!

Recorded: 1 Feb 2016

Welcome

This episode we're focussing on what SEO really means these days, look at trends and mention a few updates around how to approach.

SEO = remarkable content, promoted well

Shot 1: Inbound Thought of the Week

HOW TO USE MEDIA RELATIONS TO DRIVE SEO: GINI DIETRICH [IDEAS & EXPERIENCES] http://www.inbound.com/blog/gini-dietrich-ideas-and-experiences

Action: look at slideshare and watch the video and implement 1item

Shot 2: HubSpot feature/tip of the Week

Smart content by Preferred Language - released in the last 24 hours. Supports over 130 languages: http://www.hubspot.com/product-updates/smart-content-tailor-visitor-experience-by-preferred-language

Action: Great way to test..eg. in Australia you market to Chinese and you want to show them a specific call to action

Shot 3: Challenge of the Week

Not knowing where to start with SEO!

Start with driving business outcomes - use AdWords to test your theories!

Shot 4: Opinion of the Week

SEO is changing: http://blog.hubspot.com/marketing/new-era-seo

Action: Read this and consider how your customers are using the various search options to search for your solutions

Shot 5: General Tip of the Week

Technical SEO has amazing effects: http://blog.hubspot.com/marketing/technical-seo

Action: Go back to your website and check if there are things that can be improved. Use https://website.grader.com to start your journey.

Shot 6: State of Inbound Item of the Week

Page 23 of INBOUND report about Best-in-Class Marketing Practices: http://www.stateofinbound.com/

Leading marketers focus on ROI and reap the rewards
Page 29 Quote "Leading marketers check their analytics frequently"

Action item: Focus on ROI

Shot 7: Motivation of the Week

Although Search is much more competitive now than it was a year ago, there are still windows of opportunity
e.g. the HubSpot post above - even the biggest companies can focus on SEO to get big benefits

Action item: Look for the opportunities

Look at Webmaster Tools as that is how Google communicates with website owners. - https://www.google.com/webmasters/tools

Shot 8: Resource of the Week

Keyword research: https://ahrefs.com/blog/keyword-research/

https://ahrefs.com/blog/keyword-research/

Action item: be aware of the tools and processes available for keyword research, and the value it can provide

https://website.grader.com

Action item: run your site through Grader so you have a quick snapshot indication of the site health

https://moz.com/search-ranking-factors

Action item: Be aware of the huge range of different ranking factors, but don’t get too overwhelmed. Notice how content and links are key recurring items.

https://moz.com/local-search-ranking-factors - great if you are a local based business

Hire a Google Trusted Photographer: https://www.google.com.au/maps/streetview/trusted/

Action item: Google Local Listing

https://developers.google.com/speed/pagespeed/insights/

Action item: run your site through Google insights tool

http://backlinko.com/search-engine-ranking

Analysed 1 million search results:
Links are of course very important, content is the key.

Shot 9: Community Item of the Week

https://inbound.org/discuss/what-are-the-downsides-to-reposting-existing-blog-content-to-medium

Action item: be aware of other easy to use distribution channels

Wrap up: The right content in the right format to the right people at the right time

Hubshots Episode 18: SEO

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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