Episode 38: HubSpot RSS Emails & Messaging Trends
Welcome to Episode 38 of HubShots! Recorded: Wednesday 15 June 2016 This week we're testing adding the show notes in a range of formats. You can ...
Recorded: 1 Feb 2016
This episode we're focussing on what SEO really means these days, look at trends and mention a few updates around how to approach.
SEO = remarkable content, promoted well
HOW TO USE MEDIA RELATIONS TO DRIVE SEO: GINI DIETRICH [IDEAS & EXPERIENCES] http://www.inbound.com/blog/gini-dietrich-ideas-and-experiences
Action: look at slideshare and watch the video and implement 1item
Smart content by Preferred Language - released in the last 24 hours. Supports over 130 languages: http://www.hubspot.com/product-updates/smart-content-tailor-visitor-experience-by-preferred-language
Action: Great way to test..eg. in Australia you market to Chinese and you want to show them a specific call to action
Not knowing where to start with SEO!
Start with driving business outcomes - use AdWords to test your theories!
SEO is changing: http://blog.hubspot.com/marketing/new-era-seo
Action: Read this and consider how your customers are using the various search options to search for your solutions
Technical SEO has amazing effects: http://blog.hubspot.com/marketing/technical-seo
Action: Go back to your website and check if there are things that can be improved. Use https://website.grader.com to start your journey.
Page 23 of INBOUND report about Best-in-Class Marketing Practices: http://www.stateofinbound.com/
Leading marketers focus on ROI and reap the rewards
Page 29 Quote "Leading marketers check their analytics frequently"
Action item: Focus on ROI
Although Search is much more competitive now than it was a year ago, there are still windows of opportunity
e.g. the HubSpot post above - even the biggest companies can focus on SEO to get big benefits
Action item: Look for the opportunities
Look at Webmaster Tools as that is how Google communicates with website owners. - https://www.google.com/webmasters/tools
Shot 8: Resource of the Week
Keyword research: https://ahrefs.com/blog/keyword-research/
https://ahrefs.com/blog/keyword-research/
Action item: be aware of the tools and processes available for keyword research, and the value it can provide
Action item: run your site through Grader so you have a quick snapshot indication of the site health
https://moz.com/search-ranking-factors
Action item: Be aware of the huge range of different ranking factors, but don’t get too overwhelmed. Notice how content and links are key recurring items.
https://moz.com/local-search-ranking-factors - great if you are a local based business
Hire a Google Trusted Photographer: https://www.google.com.au/maps/streetview/trusted/
Action item: Google Local Listing
https://developers.google.com/speed/pagespeed/insights/
Action item: run your site through Google insights tool
http://backlinko.com/search-engine-ranking
Analysed 1 million search results:
Links are of course very important, content is the key.
https://inbound.org/discuss/what-are-the-downsides-to-reposting-existing-blog-content-to-medium
Action item: be aware of other easy to use distribution channels
Wrap up: The right content in the right format to the right people at the right time
Welcome to Episode 38 of HubShots! Recorded: Wednesday 15 June 2016 This week we're testing adding the show notes in a range of formats. You can ...
Welcome to Episode 37 of HubShots! Recorded: Tuesday 07 June 2016 A transcript of the episode is here. Welcome to HubShots, the podcast for...
Welcome to Episode 104 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found