Welcome to Episode 18 of HubShots!
Recorded: 1 Feb 2016
Welcome
This episode we're focussing on what SEO really means these days, look at trends and mention a few updates around how to approach.
SEO = remarkable content, promoted well
Shot 1: Inbound Thought of the Week
HOW TO USE MEDIA RELATIONS TO DRIVE SEO: GINI DIETRICH [IDEAS & EXPERIENCES] http://www.inbound.com/blog/gini-dietrich-ideas-and-experiences
Action: look at slideshare and watch the video and implement 1item
Shot 2: HubSpot feature/tip of the Week
Smart content by Preferred Language - released in the last 24 hours. Supports over 130 languages: http://www.hubspot.com/product-updates/smart-content-tailor-visitor-experience-by-preferred-language
Action: Great way to test..eg. in Australia you market to Chinese and you want to show them a specific call to action
Shot 3: Challenge of the Week
Not knowing where to start with SEO!
Start with driving business outcomes - use AdWords to test your theories!
Shot 4: Opinion of the Week
SEO is changing: http://blog.hubspot.com/marketing/new-era-seo
Action: Read this and consider how your customers are using the various search options to search for your solutions
Shot 5: General Tip of the Week
Technical SEO has amazing effects: http://blog.hubspot.com/marketing/technical-seo
Action: Go back to your website and check if there are things that can be improved. Use https://website.grader.com to start your journey.
Shot 6: State of Inbound Item of the Week
Page 23 of INBOUND report about Best-in-Class Marketing Practices: http://www.stateofinbound.com/
Leading marketers focus on ROI and reap the rewards
Page 29 Quote "Leading marketers check their analytics frequently"
Action item: Focus on ROI
Shot 7: Motivation of the Week
Although Search is much more competitive now than it was a year ago, there are still windows of opportunity
e.g. the HubSpot post above - even the biggest companies can focus on SEO to get big benefits
Action item: Look for the opportunities
Look at Webmaster Tools as that is how Google communicates with website owners. - https://www.google.com/webmasters/tools
Shot 8: Resource of the Week
Keyword research: https://ahrefs.com/blog/keyword-research/
https://ahrefs.com/blog/keyword-research/
Action item: be aware of the tools and processes available for keyword research, and the value it can provide
Action item: run your site through Grader so you have a quick snapshot indication of the site health
https://moz.com/search-ranking-factors
Action item: Be aware of the huge range of different ranking factors, but don’t get too overwhelmed. Notice how content and links are key recurring items.
https://moz.com/local-search-ranking-factors - great if you are a local based business
Hire a Google Trusted Photographer: https://www.google.com.au/maps/streetview/trusted/
Action item: Google Local Listing
https://developers.google.com/speed/pagespeed/insights/
Action item: run your site through Google insights tool
http://backlinko.com/search-engine-ranking
Analysed 1 million search results:
Links are of course very important, content is the key.
Shot 9: Community Item of the Week
https://inbound.org/discuss/what-are-the-downsides-to-reposting-existing-blog-content-to-medium
Action item: be aware of other easy to use distribution channels
Wrap up: The right content in the right format to the right people at the right time
