MOST RECENT PODCAST EPISODES

Welcome to Episode 37 of HubShots!

Recorded: Tuesday 07 June 2016

A transcript of the episode is here.

Welcome to HubShots, the podcast for marketing managers who use HubSpot.

Shot 1: Inbound Thought of the Week

New product wish list item… Instagram integration into social. Possibly difficult due to Instagram’s API limitations though...

Shot 2: HubSpot feature/tip of the Week

Dealing with constant spammers:

1. Block domains in a form
2. Setup a smart list of email domains to delete

Blocking domains: 
Block free email addresses
http://www.hubspot.com/list-of-free-email-providers

Create a smart list of email address domains to mark as spam:
Use a smart list to segment spammers

You can also add a smart list of competitors, to ensure they never receive your download emails.

Shot 3: Challenge of the Week

How to Focus on the right mediums? How would you choose? You need to test it.

Make sure you are at least doing email marketing. Email marketing has an ROI of 4,300%!

Then use industry studies to guide you in choosing other channels. This is especially useful when considering channels such as snapchat that are hard to measure from an ROI point of view.

http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf

B2B Social Media Platform Usage

B2B Social Media Platform Effectiveness
Also check out state of internet report from Mark Meeker - take a look at how some channels are taking off:

Mary Meeker Slide 90
Don’t ignore messaging and chat integration.

Don’t be afraid of putting effort and resource in. Don’t just settle for things you can outsource.

Implementing Messenger on your site - last week we linked to Tom Critchlow’s article on how to do it: http://tomcritchlow.com/2016/05/10/facebook-livechat/
Craig added it to his personal site, and also to his XEN agency site.

Shot 4: Resource of the Week

Mary Meeker's Internet Trends 2016 Report: http://www.kpcb.com/blog/2016-internet-trends-report

See also re/code's interview with her: http://www.recode.net/2016/6/1/11826256/mary-meeker-2016-internet-trends-report

See Craig's post highlighting some of the Facebook specific trends: http://www.craigbailey.net/the-facebook-gap/

http://www.craigbailey.net/the-facebook-gap/

Mary Meeker Slide 90

Facebook, Google, SnapChat… and then everyone else (in Western countries).

How to ensure your online advertising is working for you:

Mary Meeker Slide 46

Make sure you are testing messaging.

Shot 5: Opinion of the Week

MarketingMag and their social case studies that focus on engagement and hardly mention ROI

Social vanity metrics

Social vanity metrics

Note: Those 191 'entries' refer to people using a specific hashtag on Instagram.

Don’t focus on vanity metrics.

Shot 6: App of the Week

Facebook Pages app again - to use with managing messaging on your site.

HubShots Episode 37

Comment Form

Free 30 minute consultation

with Ian and Craig

BOOK NOW

WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

THE HUBSPOT INTERVIEWS EBOOK

7 interviews with members of the HubSpot Sydney team.

DOWNLOAD

Notify Me each time a new HubShots
podcast episode
is available

WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

free 30 minute consultation

BOOK NOW