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Welcome to Episode 19 of HubShots!

Recorded: 09 February 2016

Welcome

Shot 1: Inbound Thought of the Week

Brian Halligan on how he is leading HubSpot now that it has moved from being a start-up to being a scale-up: https://readthink.com/scale-up-leadership-lessons-i-ve-learned-over-9-years-as-hubspot-s-ceo-39521f5b7567

Action: Preventing potholes!

HubSpots Culture Code: http://www.slideshare.net/HubSpot/the-hubspot-culture-code-creating-a-company-we-love

Slide 17:

HubSpot Culture Code

Slide 64:

HubSpot Culture Code

Shot 2: HubSpot feature/tip of the Week

Using the Recent Conversion field: http://knowledge.hubspot.com/articles/kcs_article/contacts/list-of-hubspot-s-default-contact-properties

Full working example of using it: http://xen.com.au/using-the-hubspot-recent-conversion-contact-field/

Action: Go setup a workflow so you can utilise this feature

Shot 3: Challenge of the Week

Having conversations with sales/people that followup leads. Keeping a track.

Action: Do you on a weekly/fortnightly basis analyse leads with Sales and see if you can extract information that will help to better target campaigns?

Shot 4: Opinion of the Week

Sales alignment predictions for 2016: http://blog.hubspot.com/sales/sales-experts-predict-improve-sales-productivity

"In 2016, sales and marketing managers will map sales and marketing processes to how prospects actually buy -- from awareness to close. While CEB states that almost two-thirds of the buying decision is already made before a prospect ever makes contact with a sales team, prospects do not stop their research at that moment. Client acquisition used to be a relay race. Marketing captured the lead and then nurtured the lead part of the way. Then, Sales ran the rest of the race by themselves. The two did not need to communicate to win, they just needed to hand off the baton properly. But today, it’s a three-legged race with Sales and Marketing’s legs tied together. In the three-legged race, the prospect receives stimuli from both Marketing and Sales throughout the buying process. In order to win, a firm must have two partners with clear shared goals, a defined process, and open continuous communication."

- Chris Handy, Founder & CEO, Thinkhandy: http://www.thinkhandy.com/

Action: think about how you can make your process better...

Shot 5: General Tip of the Week

Instagram tips: http://blog.hubspot.com/marketing/instagram-features-tricks

Action: Look and see if you can make changes that help your Instagram

Shot 6: State of Inbound Item of the Week

New HubSpot Research Hub: http://blog.hubspot.com/marketing/hubspot-research-hub

http://research.hubspot.com/

http://research.hubspot.com/reports/native-advertising-rises-as-consumers-opt-out

Why people unsubscribe from emails:

Why people unsubscribe from emails

Action: Review the emails you are sending out.

Next episode we'll be looking at what forms of advertising people like/dislike:

What advertising do people hate the most?

Notice the bottom 6 - they were the least negative e.g. Sponsored LinkedIn Posts had a very low negative response: big opportunity!

Shot 7: Resource of the Week

The cost of bad sales data: https://blog.kissmetrics.com/bad-data-killing-sales

Action item: clean data saves sales time, reduces database sizes, makes analysis more accurate. Look at cleanup workflows.

Shot 8: Community Item of the Week

The best time to post on Facebook:

http://www.slideshare.net/buzzsumo/how-to-improve-facebook-engagement-insights-from-1bn-posts

The best time to post on Facebook

Shot 9: Podcast of the Week

Foundr - Learn from Proven Entrepreneurs & Startup Founders: https://foundrmag.com/podcast-with-nathan-chan/

Episode 19

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it.

Brian Halligan, HubSpot CEO
Brian Halligan, HubSpot CEO

WHAT OUR LISTENERS SAY

Long time listener, first time commenter (I think). Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot

WHAT OUR LISTENERS SAY

One of my favourite episodes to date. Great work guys!

Moby Siddique, Founder & Head Strategy Panda
Moby Siddique, Founder & Head Strategy Panda

WHAT OUR LISTENERS SAY

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot

WHAT OUR LISTENERS SAY

Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey

Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead, Communications Manager at LeonardoBPM

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WHAT OUR LISTENERS SAY

Thanks for creating this podcast, it’s awesome, … I listen to it, and I enjoy it. 
Brian Halligan, HubSpot CEO
brian-halligan
Long time listener, first time commenter (I think).

Thanks for another great episode.
DHARMESH SHAH, Founder and CTO at HubSpot
DHARMESH SHAH, Founder and CTO at HubSpot
One of my favourite episodes to date. Great work guys!
Moby Siddique, Founder & Head Strategy Panda
moby-siddique

Awesome podcast guys! Great to hear your thoughts on INBOUND. Excited to listen to your other podcasts and excited to hear more about GDD on it :-) - Keep crushing it!

(ps. audio quality is really good, was impressed)

Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Luke Summerfield, Founder of Growth-Driven Design at Hubspot
Shoutout to team @HubShots for their tireless work in producing quality #marketing goodness. Whether you are a @hubspot customer or not - it’s worth subscribing to https://hubshots.com . Kudos @ianjacob @craigbailey
Daniel Weatherhead, Communications Manager at LeonardoBPM
Daniel Weatherhead

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