Lots of people asking if Facebook is good for B2B - some really good answers there. Summary: if done well, YES!
Lots of people suggesting LinkedIn is better - but the point is to:
They aren’t mutually exclusive (ie you don’t need to choose just one)
Facebook Tactical (example answer from the Q+A): What strategy would you suggest for generating leads for B2B business through Facebook? I would suggest using the Facebook as a "horn" for your blog and not to use it as TOFU channel and directing traffic to landing pages. Try directing the traffic to your relevant blog posts using "Post Engagement" ad type or "Website Clicks". Once the users are on your blog - convert them using Calls to Action that lead to a premium content offer on a landing page. As for the targeting - try using the interest and demographics targeting options - especially the roles and industry they are in. If you have a solid user base try creating a lookalike audience and target that. (Using the lookalike audience requires at least 1000 contacts from the same country to get good results). users that hadn't converted from your blog posts (hadn't clicked the CTAs) - try remarketing to them the premium content offer directly from facebook. This time try to use the Website Conversions campaign. It’s vitally important to measure the results, especially through to leads and customers, not just engagement and vanity metrics.
HubSpot has a source in their sources report called Paid Social, because they’ve seen how important social is as a channel for companies.
She talks about the S curve of personal improvement. How to process failure, removing entitlement hurdles, avoiding comfort, etc
Shot 2: HubSpot feature/tip of the Week
Minor Navigation Change - Contacts To provide a better user experience and create consistency across our different apps, we are making a minor change to the HubSpot navigation. The Contacts menu is moving to the second item in the nav (just to the right of Dashboard) on all portals. This change is only meant to provide a consistent experience and doesn't change how the product works in any way. Previous navigation:
Craig likes this change because it is an example of improving the user experience but also shows how the update was communicated to users. There would have been a full campaign around rolling this out and informing users.
The assistant is an ambient experience that will work seamlessly across devices and contexts. So you can summon Google’s help no matter where you are or what the context. It builds on all our years of investment in deeply understanding users' questions.