Welcome to Episode 48 of HubShots!
Recorded: Monday 22 August 2016 | Published: Thursday 01 September 2016
Today is the closing ceremony of the Olympics - go for gold...
Speaking of gold, congratulations to Search and Be Found on becoming a HubSpot Gold Partner! One of only 8 in Australia.
Shot 1: Inbound Thought of the Week
Inboundcountdown.com - 78 days left
Consider doing some training to take your knowledge to the next level > http://www.inbound.com/inbound16/trainings
Shot 2: HubSpot Feature/Tip of the Week
HubSpot Website Platform has topped G2 Crowd’s Grid for Web Content Management Software, and been named #1 in both Market Presence and Customer Satisfaction with a total score of 89 out of 100
There’s HubSpot up in the top right corner!
Shot 3: Challenge of the Week
- Knowing where all your digital assets are
- Having access to them
Eg. Many people don’t know how to access their domain or where their website is hosted!
Some tools we use:
LastPass > https://lastpass.com/
1Password > https://1password.com/teams/
Shot 4: Opinion of the Week
Real Time Platform Selection
The benefit of being able to select your platforms based on need, and then quickly changing.
Gary Vaynerchuk talks about this in his book, and David Meerman Scott discusses the benefit of real time content creation.
Why Marketers Already Like Instagram Stories Better Than Snapchat
Write for two audiences - one is the audience you want to work with, the second is the audience you want to promote your content (to the audience you want to work with)
Shot 5: Pro Tip of the Week
How to Optimize Video for Every Medium
What is your main business objective? Then use the medium that fits.
Here are each by their main business objective (not necessarily their only objective):
- Conversions: Your Website.
- Traffic: YouTube.
- Retention and Branding: Facebook, Twitter, Instagram.
Key reminder: Solve for the problem!
Also: YouTube Spotlight Annotations
Shot 6: State of Inbound Item of the Week
Setting up your first Inbound campaign in HubSpot - Part 3
Last week we mentioned the Projects available in the Productivity menu
Final part of Content Offer Campaign:
Last week: Content creation => content offer => persona => buyer’s journey stage
- Content campaign
- Content promotion
- Promote your content on twitter at least 4 times, test different times, text and images.
- SOCIAL PRO TIP > Social media promotion for your content offer doesn't end after just one or two posts. Schedule posts months after your content offer campaign has launched.
- CONTENT PRO TIP > There is no perfect blog post length. Just make sure your blog post fully covers the topic and addresses your buyer persona's needs.
Academy projects to see this all together and not in your portal > http://academy.hubspot.com/projects/customer-projects-content-offer
Shot 7: Motivation of the Week
Facebook Advertising results for an eBook campaign: <$5 leads
Shot 8: Resource of the Week
Guidance for moving from HTTP to HTTPS - ie SSL on your site
Shot 9: Community Item of the Week
The results from using SlideShare with CTAs
Key point: if you write content for other sites, often they won’t let you include a CTA in the content, but they have no problem if you have a SlideShare deck embedded - which itself has a CTA.
Similar to the YouTube CTA annotation - embed a YouTube video with a CTA in it.
Shot 10: Listener Tip of the Week
Don’t automatically Promote all your FB page posts, wait for some initial feedback:
Then promote heavily and get optimised results:
Shot 11: Podcast of the Week
Moby’s Inbound Buzz - interview with David Meerman Scott
Shot 12: App of the Week
Momentum is a personal dashboard designed to eliminate distraction and provide inspiration, focus, and productivity.
Shot 13: Quote of the Week
“You can’t out-spend the giants, but you can out-think, out-teach, and out-help them.”
- Brian Halligan