Marketing teams today use a wide range of resources to write their blog content. From what we see the majority of the heavy lifting is done by staff, but executives, freelancers and even guest posters help fill the blog queue.
The participation rates across the board are higher in 2016, pointing to continued investment in creating blog content.
In terms of time taken to write a 500 word blog post in ANZ is looks on par with North America.
Average blog post length is under a 1000 words with a high percentage being 500 words or less.