Welcome to Episode 80 of HubShots!
Listen to the episode here: https://soundcloud.com/hubshots/080-new-hubspot-web-analytics-documents-a-different-creative-top-10
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Recorded: Thursday 13 April 2017 | Published: Tuesday 18 April 2017
Shot 1: Inbound Thought of the Week
The Search Opportunity
#21: What percent of Google queries lead to more than one click on the results?
Some of us use ctrl+click to open up multiple tabs when searching. Others click one result, then click back and click another. Taken together, all the search behaviors that result in more than one click following a single search query in a session combine for 21%. That's 21% of searches that lead to more than one click on Google's results.
Shot 2: HubSpot Marketing Feature of the Week
HubSpot Dependent Form Fields
A little gotcha: it won’t show the optional fields if you refresh the page - you’ll need to untick/tick a field again to show it for example.
Web Analytics Dashboards are rolling out:
Shot 3: Marketing Tip of the Week
Using competitor page data to inform your own optimisation:
Example: Use BuzzSumo to find content that is working well on your competitor’s sites. Analyse to see if they are answering questions which you could be answering better.
Shot 4: HubSpot Sales Feature of the Week
Documents in HubSpot Sales
Why we love this is because
- It is a central location of helpful document/sales content that your entire team can use and share documents right from your Gmail or Outlook inbox, and see which content closes deals.
- Know the second a prospect/user opens a document.
- Identify the documents that close deals and get used consistently.
Shot 5: Opinions of the Week
Opinion 1: Forcing people to install apps to talk to you is dumb
Don’t force people (prospects, staff, customers) to install new tools just to communicate with them.
Remove friction in your communications
Eg being forced to install Skype, zoom.us, GoToMeeting, etc
Also, be considerate when giving a contact a calendar link in an email to book time with you
Opinion 2: Making generalisations based on your own bad performance is dumb
Learn to ignore some posts - here’s a good example of what Craig thinks is bad advice:
Bonus gripe: HubSpot closed comments on the post, even though it was only posted on 21 March.
Shot 6: Creative Top 10 of the Week
We each give our Gratitude Top 10.
Shot 7: Podcast of the Week
14 Business Lessons from America’s Greatest Sales and Marketing Executive by Noah Kagan
Take one lesson from here and implement it in your business.
Shot 8: Resource of the Week
Landing page optimisation guide from Talia:
Browser extension to speed up videos:
Shot 9: Quote of the Week
“Implementation, not ideas is the key to real success.” - Chet Holmes
Shot 10: Bonus Links of the Week
Other stuff we’ve been reading and recommend, but had to cut from the show:
New LinkedIn features:
Tool to investigate:
Some of Craig’s reading:
Please rate and leave us some feedback as this helps us.