Episode 91: HubSpot Reporting Add-on Tip, Unbouncing Contacts... finally

Welcome to Episode 91 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Listen to the episode here: https://soundcloud.com/hubshots/091-hubspot-reporting-add-on-tip-unbouncing-contacts-finally

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Recorded: Thursday 08 June 2017 | Published: Friday 30 June 2017

Shot 1: Inbound Thought of the Week

Posting less, but better => Quality over quantity

https://blog.bufferapp.com/facebook-posting-strategy

The classic ‘less is more’ - posting only the best edutainment pieces, mixing their own content with curated content.

They boost every single post that has a good initial response. They spend $40 per day.

Shot 2: HubSpot Marketing Feature of the Week

Unbounce Contacts

Unbounce contacts who have bounced:

Available on the contact record.

Great for when known contacts have an issue with their email server and are marked as bounced, yet we know they are actually fine and it was only a temporary glitch.

Previously we had to contact HubSpot support to get contacts unbounced.

Bonus HubSpot Marketing tip (reminder):

When preparing HubSpot Workflows with lots of emails, you need to ensure all your emails are Published (and not still in draft).

Shot 3: Marketing Tip of the Week

1. Value of gmail addresses

Don’t judge an email address by it’s cover!

https://www.impactbnd.com/blog/how-hubspots-junk-marketing-leads-helped-it-go-public

This week we’ve started working with a large technology company - their owner was introduced to me via his gmail address that has numbers in it!

Never discount an email address just because it is a free provider.

2. Databox tip

Good post on using Databox:

https://www.fullfunnel.co/blog/how-were-automating-full-funnel-reporting

3. The Digital Marketers Framework

https://www.slideshare.net/randfish/the-digital-marketers-framework

A good overview for marketing managers for guiding through the key focus and priorities:

Shot 4: HubSpot Sales Feature of the Week

Dun dun dun! HubSpot Reporting Add-on Tip

Reporting on Sources of Leads, grouped by life cycle stage:

Here’s the setup in reporting:

Shot 5: Opinion of the Week

The unbundling of Excel

http://tomtunguz.com/unbundling-of-excel/

Useful for marketing managers to consider when it comes to building on an initial exposure to technology from another product, that then paves the way for your workflow (ie service or offering) to offer them more value.

“For millions of people, Excel is the first exposure to the power of a computer to manipulate data, calculate, and share the results. Excel’s key advantage is its product design. Excel enables simple progressive discovery. A user’s first experience is typically a quick calculation…”

“Excel has done a phenomenal job educating hundreds of millions of people about the power of software. Startups are taking advantage of this newly data-literate user base and carving out individual applications, replacing Excel with dedicated workflow that’s optimized for a particular function.”

Shot 6: Calendar Tip - G Suite Users

You can make invitees optional by clicking on the person icon!

Shot 7: Resource of the Week

If you still think that AdWords isn’t a valid marketing activity, this might help:

https://www.sevenatoms.com/blog/why-you-need-a-hubspot-partner-that-is-also-an-adwords-agency

See also HubSpot’s views on why AdWords is a valid inbound strategy:

https://blog.hubspot.com/marketing/busting-3-google-adwords-myths#sm.00013kpsm83zefj8yjb1eqxwr59gr

Shot 8: Quote of the Week

“Successful leaders look beyond their own field to discover new approaches, learn best practices and push the margins. Then they pass on what they have learned.”

― James Kerr, Legacy

https://www.google.com.au/search?q=bauhaus+movement

Shot 9: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

https://moz.com/blog/lessons-from-1000-voice-searches

https://themission.co/your-company-blog-is-still-just-as-or-more-powerful-than-snapchat-instagram-and-facebook-2caa4a60a316

http://www.cmswire.com/digital-experience/that-digital-strategy-you-keep-talking-about-its-just-business-strategy/

Tool to investigate:

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us.