Welcome to Episode 91 of HubShots!
Listen to the episode here: https://soundcloud.com/hubshots/091-hubspot-reporting-add-on-tip-unbouncing-contacts-finally
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Recorded: Thursday 08 June 2017 | Published: Friday 30 June 2017
Shot 1: Inbound Thought of the Week
Posting less, but better => Quality over quantity
The classic ‘less is more’ - posting only the best edutainment pieces, mixing their own content with curated content.
They boost every single post that has a good initial response. They spend $40 per day.
Shot 2: HubSpot Marketing Feature of the Week
Unbounce contacts who have bounced:
Available on the contact record.
Great for when known contacts have an issue with their email server and are marked as bounced, yet we know they are actually fine and it was only a temporary glitch.
Previously we had to contact HubSpot support to get contacts unbounced.
Bonus HubSpot Marketing tip (reminder):
When preparing HubSpot Workflows with lots of emails, you need to ensure all your emails are Published (and not still in draft).
Shot 3: Marketing Tip of the Week
1. Value of gmail addresses
Don’t judge an email address by it’s cover!
This week we’ve started working with a large technology company - their owner was introduced to me via his gmail address that has numbers in it!
Never discount an email address just because it is a free provider.
2. Databox tip
Good post on using Databox:
3. The Digital Marketers Framework
A good overview for marketing managers for guiding through the key focus and priorities:
Shot 4: HubSpot Sales Feature of the Week
Dun dun dun! HubSpot Reporting Add-on Tip
Reporting on Sources of Leads, grouped by life cycle stage:
Here’s the setup in reporting:
Shot 5: Opinion of the Week
The unbundling of Excel
Useful for marketing managers to consider when it comes to building on an initial exposure to technology from another product, that then paves the way for your workflow (ie service or offering) to offer them more value.
“For millions of people, Excel is the first exposure to the power of a computer to manipulate data, calculate, and share the results. Excel’s key advantage is its product design. Excel enables simple progressive discovery. A user’s first experience is typically a quick calculation…”
“Excel has done a phenomenal job educating hundreds of millions of people about the power of software. Startups are taking advantage of this newly data-literate user base and carving out individual applications, replacing Excel with dedicated workflow that’s optimized for a particular function.”
Shot 6: Calendar Tip - G Suite Users
You can make invitees optional by clicking on the person icon!
Shot 7: Resource of the Week
If you still think that AdWords isn’t a valid marketing activity, this might help:
See also HubSpot’s views on why AdWords is a valid inbound strategy:
Shot 8: Quote of the Week
“Successful leaders look beyond their own field to discover new approaches, learn best practices and push the margins. Then they pass on what they have learned.”
― James Kerr, Legacy
Shot 9: Bonus Links of the Week
Other stuff we’ve been reading and recommend, but had to cut from the show:
Tool to investigate:
Some of Craig’s reading:
Please rate and leave us some feedback as this helps us.