Welcome to the Late Show!

Welcome to Episode 69 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

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Recorded: Wednesday 25 January 2017 | Published: Friday 27 January 2017

Shot 1: Inbound Thought of the Week

Nancy Harhut "10 Human Behavior Hacks That Will Change the Way You Create Email"

http://content.inbound.com/content/10-human-behavior-hacks-that-will-change-the-way-you-create-email-2016

//www.slideshare.net/slideshow/embed_code/key/DpgPrCddwnI1b0

Shot 2: HubSpot Marketing Feature of the Week

HubSpot Ads Add-on Is Updated and Awesome

Facebook Ads

https://blog.hubspot.com/customers/facebook-ads-integration

It’s really good. And a big improvement on the original release - which Craig gave the big thumbs down to back in episode 5: https://hubshots.com/episode-5/

Pros:

• Main usage is reporting
• Lead Ads integration (supports Lead Forms)
• ROI calculation can be based on Deal size ie real dollar numbers, not estimates

Cons:

• Not good for creating, or managing in detail
• Some issues with LinkedIn integration if you manage multiple LI ad accounts

Next feature we’d like to see: syncing Saved audiences based on HubSpot lists…

Action item: Start the 14 day trial, connect your accounts and view the stats. If they are helpful to you, consider purchasing.

Shot 3: HubSpot Sales Feature of the Week

Sales Tools > Prospects

Great to see who is visiting your site and if you can identify the company and keep a track

https://knowledge.hubspot.com/articles/kcs_article/prospects/what-is-the-best-way-to-use-the-prospects-tool

Craig’s wishlist: be able to filter prospects by pages visited

Shot 4: Cafe Consulting Review

We had our first Cafe Consulting session today - went really well.

Book in 30 minutes with us on 08 March in Sydney to discuss any HubSpot feature or topic. Book here:

https://hubshots.com/cafe-consulting/

Shot 5: Opinion of the Week

Don’t create obviously fake scarcity:

http://www.craigbailey.net/youre-on-the-waitlist/

Kipp Bodnar on building marketing teams for growth:

https://thinkgrowth.org/structure-your-marketing-team-for-growth-86325b0c925c#.cddbadid2

“The goal isn’t to find a perfect org structure. Instead, find a structure that is right for right now, one that reflects what you are currently prioritizing — and deprioritizing — and sets you up to leverage your current growth opportunities.”

Key point: Org structures are fluid and serve a purpose, rather than fitting a text book approach.

Shot 6: Podcast of the Week

The Daily Hub with Samantha Alford:

https://inboundaddons.com/category/thedailyhub/

Interview style, where she interviews key marketers - each day with a new episode!

Shot 7: Resource of the Week

Following on from last week and Ryan Bonnici’s session at Inboud, one of his hacks was around snippets in Google. Here’s a Moz guide to analysing how to get your content ‘snippet optimised’:

https://moz.com/blog/what-we-learned-analyzing-featured-snippets

Key point: you can learn a lot by simply analysing what the current snippets are… sounds obvious, but is totally actionable

Shot 8: Quote of the Week

Give people what they want and they will like you for now. Give people what the need and they will value you forever.

~ Simon Sinek

‏@simonsinek

Shot 9: Bogus Tip of the Week

Get people to do your FB updates

https://www.craigbailey.net/mark-zuckerberg-avoids-facebook-timesuck/

Shot 10: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

http://www.smartinsights.com/ecommerce/web-personalisation/new-report-shows-importance-content-personalisation/

http://www.smartinsights.com/advice/digital-marketing-megatrends/ (requires free sign up as a Basic member)

https://www.bloomberg.com/news/articles/2017-01-18/this-team-runs-mark-zuckerberg-s-facebook-page

http://www.outbrain.com/blog/artificial-intelligence-content-marketing-2

https://ahrefs.com/blog/asking-for-tweets/

https://klientboost.com/ppc/facebook-custom-audience/

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Craig’ book recommendations

Disrupted by Dan Lyons - book review coming in the next few weeks

Please rate and leave us some feedback as this helps us.

Book in for Cafe Consulting here:

https://hubshots.com/cafe-consulting/