Welcome to Episode 92 of HubShots!
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Recorded: Wednesday 21 June 2017 | Published: Friday 07 July 2017
Shot 1: Inbound Thought of the Week
Site speed is important
Interesting tweet re speed: https://twitter.com/agconsult/status/876086346892402688
Here’s the 5 main tools we use for checking site performance:
Shot 2: HubSpot Marketing Feature of the Week
New analytics engine:
Starts rolling out in June, should be reflected in reports by end of July.
Main point: adding a 30-minute timeout to sessions ie much more like Google Analytics:
“Let's say a contact visited your site on a Friday afternoon, then left that tab open on his desktop over the weekend, came back to the site on Monday, and explored a separate product line. The "old" engine --- without the concept of a 30-minute timeout --- would see this as a single visit. With that in mind, the "Time of Last Visit" property would show Friday afternoon. With the new engine, the properties would more accurately reflect the visitor's activity. "Number of Visits" would be two (since the visitor did, in fact, come to the site on two separate occasions) and "Time of Last Visit" would show Monday.”
Shot 3: Marketing Tip of the Week
Create Google My Business sites.
Check out the site design of the GMB site:
Log into your GMB dashboard and get started:
Pick a location you have already set up (or create a new one)
3 minutes later you have a new web site eg:
Shot 4: HubSpot Sales Feature of the Week
LinkedIn Sales Navigator integration:
Pretty smart that HubSpot are integrating this now - given that Microsoft bought LinkedIn and will be adding a lot of this functionality into Dynamics CRM.
Shot 5: Opinion of the Week
But earlier this month, The Australian uncovered something that felt like a breach in the social contract: a leaked confidential document prepared by Facebook that revealed the company had offered advertisers the opportunity to target 6.4 million younger users, some only 14 years old, during moments of psychological vulnerability, such as when they felt “worthless,” “insecure,” “stressed,” “defeated,” “anxious,” and like a “failure.”
As marketers we have a responsibility to be industry leaders, protecting those who are unknowingly exposed.
Shot 6: Possibly Interesting Link of the Week
Growing your instagram following - an experiment covered by Lauren Holliday ( https://twitter.com/LaurenHolliday_ )
- Key Opinion Leaders (KOL) aka influencers
With some additional Instagram thoughts from Gary Vee ( https://twitter.com/garyvee )
Shot 7: Resource of the Week
HubSpot nerds chat about the Mary Meeker report:
Also Kylie pulled out a few high-level points:
Shot 8: Tool of the Week
Create infographic reports from Analytics, Twitter, etc:
Shot 9: Bonus Links of the Week
Other stuff we’ve been reading and recommend, but had to cut from the show:
Tool to investigate:
Some of Craig’s reading:
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