This episode we discuss tailored Lead Flows, HubSpot’s upcoming integration with ManyChat, improved HubSpot Meetings functionality and our favourite feedback from the Sydney HubSpot User Group this week.
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
After learning all things about Facebook Messenger at the last Sydney HUG we know that in the next few weeks there will be a native integration between HubSpot & ManyChat.
ManyChat lets you create a Facebook Messenger bot for your marketing, sales and support. It’s easy and free.
Coming in May we will see HubSpot conversations will be one of the first platform-level features available in the soon-to-be-released HubSpot Service Hub. This will be in HubSpot CRM Free.
Shot 4: Marketing Tip of the Week
Cleanup your data before you load it into HubSpot.
Why are we saying this? Because not doing it can cause you a lot of headaches as you implement and use HubSpot to market your business.
Recently we have experienced customers who load all their data without thinking through what is going in and how old the contacts are can run into big issues. One being getting your account stopped by HubSpot and having contacts quarantined.
So one of the ways to approach it is like this:
Look at your data that you want to use.
Determine what fields you need.
Then check the mapping of that into HubSpot contact properties.
Then split your customer list in 1-2 year blocks before loading. This is because there is on average contact decay of 25% year on year.
As a precautionary measure you can use Clearbit to enhance and check your data before loading it in.
Shot 5: HubSpot Sales Feature of the Week
Meetings Integrates Better with the HubSpot Platform
Control Your Branding by Hosting Meetings Links from Your Own Domain. Caveat, if you have multiple domains (like Craig and Ian) then you only get to choose one.
Get Valuable Page Analytics on Your Meetings Link
Meetings Submissions Now Act as Forms - this is the biggest one!
Shot 6: Opinion of the Week
Parting comment from Elissa Hudson, Senior Marketing Manager at HubSpot Sydney. This is not verbatim! “Ask why you are doing a particular marketing activity and then see if it lines up with your goals. So are you building a twitter following that reaches your business goal or are you doing it because it is a good idea?”
This comment resonates with us. I think we need to always come back to the why and understand on a daily basis if what we are doing is getting us towards our greater goal when implementing marketing activities.