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Recorded: Wednesday 02 February 2022 | Published: Friday 04 February 2022
🌱 Shot 1: Growth Thought of the Week
Are Webinars Dead?
No, but they should be…
I thought it would be interesting if Ian and I had a mini-debate regarding the topic of webinars.
Personally I can’t understand why anyone would ever attend a live webinar. They seem so inefficient to me:
They’re in real time, so you can’t speed them up (eg 1.5x speed)
They’re often distracted with technical issues (‘is my screen showing?’) and have low quality audio
The overall quality is average - it’s usually basic screen sharing, which is fine for presentation decks, but can be poor for in-app demos (eg hard to read)
They sometimes start late (‘we’ll just wait another few minutes for any last minute attendees’)
No interaction (eg no links you can click off to)
Instead, my go-to these days is YouTube (I have a paid subscription, so I never see any ads), where the quality of videos is increasingly high, with pauses/guff edited out, zoom ins on screen sharing, high quality audio, and best of all, the ability to speed them up. Plus, there’s easy to access links in the description, and Cards for clicking out to other assets.
Also, you can easily curate your own list of Saved videos.
BTW my bewilderment with webinars also extends to most online events. Although I register for a bunch of them, I never attend - instead I wait for the recap emails/blogs and access to the recordings so I can skip through any items of interest (hopefully at 1.5x speed).
But that’s just me. I’m well aware that webinars are alive and well. So I asked Ian to provide some insight into why he attends webinars. Here’s his thoughts:
“Keeping it short, for myself it is about having a set time to attend it and not get distracted. Plus the ones I attend are generally interactive in some manner that helps and the ability to ask questions post the teaching/session.
Of course if it is recorded I don’t bother unless I am really interested in the topic or was at an unreasonable hour of the day!”
Why do I (Craig) raise this topic? Because we have a lot of clients still pushing hard with webinars (and yet, seemingly low results)
✨ Shot 2: Quick Shots of the Week
Here’s a few quick items of interest we noticed:
You can now partition HubDB tables (but you still can’t partition social accounts…)
Marketing Event data (eg webinars, zoom, GoToWebinar, etc) can be used to filter Lists
You can create as many translations as you need (ie depending on how many languages you want to support):
HubSpot has built in translations of all the standard contact, deal, company properties in (at least) 28 languages. But if you’ve created custom properties you’ll need to manually translate their labels on forms (since this isn’t handled globally - but upvote this if you’d like to see that available).
To get the right form to show you can:
Simply add the translated form to the appropriate translated version of the page
Or switch out forms using smart form rules (KB article)
Or use smart content at a module level
Multi-language support is surprisingly easy in HubSpot, and something I don’t think many people fully appreciate.
💰 Shot 4: HubSpot Sales Feature of the Week
The Lazy Salespersons’ Cheat Sheet to using HubSpot
When updating from a Workflow, you use the action from here:
And you’ll have a similar set of update options:
Note: if you have Business Units enabled, you’ll have the Preference Groups option (as seen above)
Note: it can be used to both opt in and opt out of subscription types.
Here’s a few examples of how you could use it:
They filled in a form in another system (eg a separate ticketing system that they indicated they were happy to get follows) and you want to add them to a specific support subscription type to get later notifications
Similarly if they were imported from another system (eg migrating over to HubSpot)
They responded to a survey indicating they wanted updates in a particular area
They set preferences in another system (and you can’t use Operations Hub data sync to manage their subscriptions)
💡 Shot 7: Bookmarked Items of the Week
Some interesting items we’ve found (but haven’t necessarily used yet):